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June 2019

Welcome to the summer update from the Scotinformers. We have had a busy season, working with new clients and doing new things with existing ones. We'd also like your input to a new event planned for the autumn - read on to find out how to get involved.

Focus On: Mystery Shopping

Scotinform Mystery Shopping allows you to view the experiences of your customers first-hand and to decide how to allocate training and development budgets. We now incorporate video feedback into many of our reports, making them more immediate and user-friendly. Read on to see how Scotinform can support you in understanding the customer journey, and why clients like National Museums Scotland, National Library of Scotland, Edinburgh Zoo and Camera Obscura trust us to do the job.

"An Ally in Our Quest"

Our recent project with National Trust for Scotland covered six sites and one big question: what roles do collections play in the visit experience? Click here to read how we used Mystery Shopping, Observation, Depth Interviews and Online Surveys to answer this question and provide NTS with a baseline for investment and development.

What Goes Best With Bacon Rolls?

Our recent Mosaic Morning, where we brought together a range of clients to discuss Mosaic profiling over brunch, was a great success. We'd like to do it again. But what would you like to talk about this time? Nothing like research to inform a good decision - so we've created a short poll. Please click here to tell us which of our shortlist appeals to you - or to suggest a topic of your own. Watch out for an announcement on the event after the summer.

Scotinform Ltd, 21 Young Street, Edinburgh, EH2 4HU
0131 555 1104 | info@scotinform.co.uk
www.scotinform.co.uk

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