In February 25th’s Newsletter (Issue #54), we announced that we had to make the difficult decision to start pruning our network to ensure increased higher-quality traffic to regain the trust we have with our advertisers, as well as other publishers. At the time, we had a 0.19% click-through rate (CTR), and today we are at 0.28%! 🎉
This means advertisers are a lot happier, which also means they will continue to run campaigns so we can continue to help sustain the open-source community. 🙌
We still have work to do. Right now, the “Technology” industry CTR average is 0.39%. We will continue to be transparent and welcome any feedback (including issues).
Oh, and I want to thank Jason from Greasy Fork. He has great feedback and has inspired us to redo some of the graphs in the Dashboard. Nate and I will be cranking out some more in the next few weeks.
Justin & Team CodeFund