The dinner was a nod to the theme of this year’s TED conference, “The Age of Amazement,” which begs the question — in light of the recent Facebook crisis and overall techlash — of whether what we really need is less amazement and more beauty in business. If anything, here are “4 things business must do to make the term 'amazing' meaningful again.”
The original meaning of amazement (before it became trivialized as "awesome") was bewilderment, and bewilderment seems to be an accurate description of our current global sentiment, as we find ourselves in a deep transition that is both painful and enthralling. Existing narratives are feeling old, and we are in dire need for new ones.
This is what we’re trying to accomplish with the House of Beautiful Business. As our friend and advisor, INSEAD professor Gianpiero Petriglieri, put it, “every vision is a place.” Ours is a house, designed to collectively craft, embody, feel, taste, and smell new visions for the future of work — and humanity. Gianpiero, in his new essay on the importance of tribes for one's career, articulates the very essence of our House: to be a safe and a strong space.
To get you into the mood for November, here’s our preliminary floorplan...