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JUNE 22, 2021

Hey there,

Happy Tuesday! Here's what's on tap this week:
  • Trade tariffs are off 
  • Explore trends in the independent channel
  • Mike Provance on the eCom@One Podcast

Retailers: Sell more products to more shoppers with our free membership

We are deeply proud to be a trusted partner for independent liquor retailers across the U.S. To better serve our current partners and retailers who haven't yet worked with us, we built a free membership.

And we'd love for you to be a part of it.* 

Read more about the benefits and join the membership here.
*This membership is exclusively for beer, wine and spirits retailers in the U.S.

Trends take hold in the independent liquor retail channel

Don't miss our latest report, which dives into how trends move and grow through the independent liquor retail channel.

Our data traces trends from hip bar to home bar in four case studies. From there, we (of course) share three ways to put that gained knowledge to use.

Get the report here.

U.S., E.U. drop tariffs for five years

At long last, the retaliatory tariffs between the U.S. and the E.U. have fallen

The tariffs — last set at 25% for most wines and spirits from most E.U. countries — were the result of a long dispute on Boeing and Airbus subsidies. Their dissolution marks a sigh of relief for the spirits industry.

For many in the business, this means another layer of returning to normalcy. Fewer embargoed shipments, better prices and margins, more fluid availability of products like Scotch, Cognac, and European wines.

But for others, the pain lingers:
American whiskey is still waiting on its deal, though there's hope. A joint statement from the U.S. and E.U. noted that they hope to have a resolution on the American whiskey tariff before the end of the year. (Tariffs on the spirit are the result of another trade standoff around steel and aluminum.)

And, as one taxation battle ends, another heats up.

we wrote about the tax battle that ignited after legislation in New Jersey proposed to equalize the tax rate for beer and canned cocktails. More states (PA, MI) have brought similar legislations to the table, like laws that would allow for the sale of canned cocktails outside of liquor stores (in grocery, for example).

DISCUS also responded to the claims made by a coalition of breweries, beer conglomerates, and beer industry associations, defending the changes.

More to come on each of these soon.
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Talking predictive marketing with eCom@One

Mike Provance joined Richard Hill on the eCom@One podcast.

The two talk about developing the perfect omni-channel experience and using predictive marketing to succeed in the drinks industry.

Listen to the delightful and informative episode here or wherever you get your podcasts.
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