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This week flew away from me. I didn't get through what I wanted to and wasn't able to feed my brain with regular reading - but I have managed to catch up, and feel better for it. I'm not quite sure if quality reading is food or medicine for the brain and soul. Either way, one thing I do know is that I'm worse without it. I hope you feel the same way about the consumption of your quality reading. Social Media is a little like fast food, quality content is your whole foods and books are a little fine dining.
It's been a year since I grabbed what I could from the office and started remote working. A4, A5 and A6 help you understand that flip in thinking and potentially prepare you for a return if you are office-based. With Italy spiking again, and warnings of balancing vaccine rollouts with careful socialising, this will be a fine line to tread over the coming months.
NFTs took centre stage this week, and the sale of "digital art" will help you understand the concept (T1). The incredulous tech which promotes new thinking will continue to spark debate but are likely what will form building blocks for the future, which is why we need to use some brainpower to try and understand them. Ben Thompson does an excellent job (T5) of distilling how Roblox has developed into a world (or Microverse) and not a game.
My long read of choice is about Jeff Bezos (A1) and how leadership style and focus shapes a business. Amazon is hugely successful but it's not a style icon - and the story of why the Fire Phone failed is a reminder of what it takes to win in that way. That's not to say that Amazon hasn't won - it's just not as "cool".
And finally, with International Women's Day I recommend A10 - if you are male, how can you be an ally?
I leave you with some brain food and wish you a wonderful week ahead.
Onward! - Rahim
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My Reading Recommendations (A)
1. Inside Jeff Bezos’s failed attempt to make Amazon “cool” like Apple and Nike Link
2. A Bird-Feed Seller Beat a Chess Master Online. Then It Got Ugly Link
3. Inside Google's Plan to Disrupt the College Degree Link
4. A viral tsunami: How the underestimated coronavirus took over the world Link
5. Late-Stage Pandemic Is Messing With Your Brain Link 6. Our Technological Dystopian Future Is Here, And I Hate It Link
7. How Facebook got addicted to spreading misinformation Link
8. It Turns Out You Can Bullsh*t A Bullsh*tter After All Link
9. The creative business school with no teachers, homework, text or tests Link 10. The Pandemic Has Given Women a New Kind of Rage Link
My Tech Recommendations (T)
1. Beeple sold an NFT for $69 million Link
2. The Robots Are Coming for Phil in Accounting Link
3. How Big Tech Is Importing India’s Caste Legacy to Silicon Valley Link
4. Twitter is reinventing itself Link 5. The Roblox Microverse Link
6. Someone Is Hacking the Hackers Link
7. Gates backs Icelandic startup that turns carbon dioxide into stone Link
8. Here’s a Slug That Can Sever Its Own Head and Grow a New Body Link
9. The World's First Programmable Organism Link
10. Bitcoin’s Climate Problem Link
Box of Amazing is a personal project that I first started in 2017 to help curate quality articles for myself to fine-tune my reading around emerging technologies and the future. I now send this out by email every Sunday to whoever wants to receive it. The newsletter consists of ten great articles (topical recommended reading) and ten stories (what's amazing!). Box of Amazing now has thousands of readers spanning the globe from San Francisco to Tokyo and across multiple industries including strategy consultancy houses (McKinsey to Bain), from all the FAANG companies (Facebook to Alphabet), from startups to scaleups, from unicorns to brand new companies as well as people just interested in staying ahead of the game. If you enjoy it, please share it with your friends, family, co-workers, enemies, competitors, pets, potential love interests and others who are interested in learning about the emerging technology and trends that will affect us all in this lifetime. If you have been forwarded this email, you can sign up at boxofamazing.com - it's free.