Box of Amazing: Cookies Crumbling  
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Box of Amazing is a weekly digest curated by Rahim covering emerging technology, trends and extraordinary articles, hand picked to broaden your mind and challenge your thinking.

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After spending probably uncountable clicks of my day, rejecting cookie choices all caused by inordinate GDPR objectives associated with privacy, I think we will all be happy to say goodbye to cookies. The announcement this week (the upcoming end of third party cookies) by Google (T1) was one that caught me a little by surprise, especially given that much of the advertising industry is built upon infiltrating your behaviours. So, it's very much welcome. But what does this mean for the advertising industry and what's next? Has Google (and the industry) found a way to target us without the data that they collect on us? Indeed. Instead of cookies that are individually based we will be targeted on a cohort basis based on similar traits with others. It's a bit more technical than that with machine learning crunching data in the background, but it's positive for those of us (all?) who care about our privacy. This couldn't have happened if Google didn't own significant browser share through Chrome and Android usage. It's ahead of the game versus other advertising networks but it's good for us as users of the interwebs!

If there's one read this week, it's Yuval, of course. Great intellect means great reading (A2). Your long read around what has happened in Xinjiang (A8) makes for some uncomfortable truths. T5 is a broad view of Blockchain. (T5). The theme around TikTok clones (T9, T10) means that TikTok has won in this short-form media. 

Stay curious!

Onward! - Rahim

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My Reading Recommendations (A)

1. That Is Not How Your Brain Works Link
2. Yuval Noah Harari: Lessons from a year of Covid Link
3. I have one of the most advanced prosthetic arms in the world — and I hate it
4. 'They become dangerous tools': the dark side of personality tests Link
5. ‘We’re Vaccinated. Everyone Wants to Visit. Now What?’ Link
6. How elimination versus suppression became Covid's cold war Link
7. Don’t Underestimate the Power of a Walk Link
8. Inside Xinjiang's prison state Link
9. In the age of Wikipedia, is it better to study everything? Link
10. A Counterintuitive Way to Cheer Up When You’re Down Link

My Tech Recommendations (T)

1. Google is done with cookies, but that doesn’t mean it’s done tracking you Link
2. Hi, Robot: Japan's android pets ease virus isolation Link
3. New AI ‘Deep Nostalgia’ brings old photos, including very old ones, to life Link
4. Blockchain, QR codes and your phone: the race to build vaccine passports Link
5. On Blockchain & Cryptocurrencies: A Nobel Prize-Winning Economist and a World Expert on Blockchain Link
6. China Charges Ahead With a National Digital Currency Link
7. Microsoft Mesh aims to bring holographic virtual collaboration to all Link
8. Honda launches world's first level 3 self-driving car Link
9. Netflix has created a TikTok clone that lets people scroll through funny clips Link
10. YouTube’s TikTok clone, “YouTube Shorts,” is live in the US Link
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Box of Amazing is a personal project that I first started in 2017 to help curate quality articles for myself to fine-tune my reading around emerging technologies and the future. I now send this out by email every Sunday to whoever wants to receive it. The newsletter consists of ten great articles (topical recommended reading) and ten stories (what's amazing!). Box of Amazing now has thousands of readers spanning the globe from San Francisco to Tokyo and across multiple industries including strategy consultancy houses (McKinsey to Bain), from all the FAANG companies (Facebook to Alphabet), from startups to scaleups, from unicorns to brand new companies as well as people just interested in staying ahead of the game. If you enjoy it, please share it with your friends, family, co-workers, enemies, competitors, pets, potential love interests and others who are interested in learning about the emerging technology and trends that will affect us all in this lifetime. If you have been forwarded this email, you can sign up at - it's free.

Thank you for reading

- Rahim

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