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Vega Coffee: a case study.

Vega is a modern day rebel disrupting an archaic supply chain. Their model is revolutionary, yet simple: roast & package coffee at origin, send it directly to consumers, and pay farmers a fair wage. But it’s no small feat to break through the crowded coffee market. They needed a bold go-to-market strategy to match their ambition. Plus sales enablement to drive diverse revenue and commercial-scale change.

Making creative agencies & marketing firms a force for good.

We founded Mighty Ally on the belief that none of us can go it alone against humanity’s most pressing problems. It takes both social sector changemakers and private sector players to get the job done. Our agency roots and impact bent give us a unique perspective on how service firms can best work on work that matters. So we’ve created a list of 10 DOs & DON’Ts for successful cross-sector collaborations.


BAP is now Cycle Connect.

We’re feeling proud of our client formerly known as Bicycles Against Poverty as they unveil their new name and brand. In the spirit of “you can do it – we can help,” we provided high-level strategic oversight of key messaging and the ongoing marketing plan. Mighty Ally donors pitched in generously during our holiday campaign. And the Cycle Connect team accomplished the heavy lifting largely on their own.


Revitalizing a brand, renewing a community.

Right now we’re on the ground in western Uganda with new client Nyaka. This week’s immersion kicks off a year-long effort to mature their brand and amp their fundraising on the path to financial sustainability. An entire community is joining forces and counting on it. What began as a small school for AIDS orphans has grown into a holistic hub of education, health, microfinance, and a unique grannies program reaching thousands of people.

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East Africa | U.S.
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