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Hello <<First Name>>,

Welcome to this year's last Creative Economy Digest, with the latest news from the Creative Industries Clusters and Audience of the Future challenges funded by UK Research and Innovation (UKRI), plus wider creative industry news.

It's also a pleasure to share brand new video case studies that highlight the incredible impact of the UKRI's £95m investment into R&D through the Creative Industries Clusters and Audience of the Future challenge programmes - including INTERCHANGEStoryLab and more exciting projects.

Read on for... 

 Creative Coalition 2022 Festival Announced 1-3 Feb - Register  
 NI Screen's Aim High training for aspiring TV producers **apply by 7 Jan**
 Fostering Supply Chain Innovation: INTERCHANGE video case study
 Universities & Industry - New Ways of Working: StoryLab video case study
 BFTT Award £2.8m to UK’s Fashion and Textiles SMEs
 Greenverse Digital Landscape by B+B Creative R+D & South Korean Artists  
 New Products and Services: Watch ‘The Big Fix Up’ video case study
 B+B Creative R+D Explore an Augmented Digital Twin for Bath
 Video case study: RSC's 'Dream' Empowers Sector Transformation  
 Aligning Investment with innovation: Watch Humain video case study
 Sir Peter Bazalgette Appointed New Chair of Creative Industries Council 
 Creative England & Creative Industries Federation Join ForcesCreativeUK 
 AHRC Collaborative Doctoral Partnership Scheme opens April 2022 
➤ New Guide Mapping EU funding Available to Cultural & Creative Sectors
More informa



Training Programme for Aspiring TV Producers
Ten places are available for an 18-month contract with the opportunity to work on national and international television projects. Apply by 7 January 2022.
 More information

EIT Culture & Creativity Call for Proposals
Invitation for consortia of organisations and CCSI industry and sectoral leaders bringing together education, research and business to put forward their vision and strategy for EIT Culture & Creativity. Closes 24 March 2022.
 More information

Bristol + Bath Creative R+D £10k Trailblazer
Up to £10k fund running through 2021 for new/existing ideas on creative technology from individuals, companies or collaborations that create impact in Bristol or Bath. 
 More information

Horizon Europe Funding 

European research and innovation funding programme offering over 144.5m euros for research into cultural heritage and the cultural and creative industries. 
 More information

£140k Researchers Fund for BBC Centenary 

AHRC, in partnership with the BBC and the NSMM in Bradford, is supporting public engagement activity relating to research around the centenary. Closes 1 Feb 2022. 
 More information
In 2018, the UK government made its largest ever R&D investment of £95m into the creative industries through UKRI as two major challenge programmes - the Audience of the Future and Creative Industries Clusters. This funding has since doubled with partner co-investment, and is still growing. As part of the Creative Nation case study series, the videos below highlight the significant impact of the funding from projects across both challenges... 

INTERCHANGE: Supply Chain Innovation

Fostering supply chain innovation for Doncaster-based Prox & Reverie’s ‘INTERCHANGE’, this video highlights how the Creative Industries Clusters programme funding led to a boundary-breaking project and partnership with Warner Bros. The team is flying to Los Angeles to work with Warner Bros R&D to develop the project that enables audiences to step through physical doorways into imagined story worlds and real-life events, using mobile 5G installations in public venues. Supported by a UKRI Global Partners initiative between XR Stories and WarnerMedia.

 Watch video

StoryLab: New Ways of Working with Universities and Industry

Led by StoryFutures as part of the Creative Industries Clusters programme, this video reveals how StoryLab enabled big brands to work with small SMEs in immersive technology storytelling. The open innovation programme funds prototype productions in immersive and next-generation storytelling, linking SMEs with university researchers and large scale organisations, like Heathrow, The National Gallery and Discovery.

 Watch video

Humain: Aligning Investment with Innovation

Discover how funding from the Audience of the Future programme helped to align investment with innovation for Humain. This video case study explains how the team at Humain developed 3D facial rigging solutions using 2D images and state of the art deep learning AI networks, leading to the creation of unique IP. The concept was made to deliver high end characters to the world's top entertainment and technology companies.  

 Watch video

RSC's Dream: Empowering Sector Transformation

This video reveals how an entirely new theatre channel was created by using motion capture and immersive technologies. In collaboration with Manchester International Festival, Marshmallow Laser Feast and Philharmonia Orchestra, the Royal Shakespeare Company staged a live performance of Dream, an interpretation of Shakespeare’s ‘A Midsummer Night’s Dream’. The experience uses motion capture as the culmination of a major piece of cutting-edge research and development, funded by the Audience of the Future programme.

 Watch video

The Big Fix Up: New Products and Services 

Funding from Audience of the Future led to the development of new products and services with the creation of Wallace & Gromit: The Big Fix Up. The new immersive experience was produced by Aardman and Fictioneers - a consortium including Potato, Sugar Creative and Tiny Rebel Games. This video tells the story of how the scalable, intelligent framework was created to enable immersive location-based storytelling experiences, accessible in both the public and private sphere.

 Watch video


Explore the Greenverse: A Digital Map of Ecological Ideas and Prototypes  

The Greenverse is a digital landscape populated with artistic ideas created to provoke climate action. Supported by Bristol + Bath Creative R+D and produced by the Watershed and The Studio in Bath, it is made by young artists in Bath and Seoul as part of a five day Creative Camp co-hosted by Art Center Nabi, Watershed and South Korean media artists Bang & Lee.The Greenverse presents ideas online, to provoke net-zero acts within the real world. Visitors are invited to explore and be inspired to #ActZero.

➤ Find out more

BFTT SME R&D Programme Welcomes Six R&D Project Leads

Following an initial £1.2 million investment in 2020 to 10 of the UK’s leading Small to Medium-sized Enterprises in the fashion and textiles industry, the Business of Fashion, Textiles & Technology has announced a further £1.1 million funding to thirteen pioneering businesses that place sustainability, innovation and social purpose at the heart of their business model. In the latest rounds of the BFTT SME R&D Programme, awards are made to ten R&D Leads with projects including IinouiioProject Plan B and Virustatic.

➤ Read more

A 5th Twin for Bath: an Augmented Digital Twin?

Stephen Hilton is a fellow at Bristol + Bath Creative R+D, looking at the future of Bath and researching future opportunities for the creative technology industry in the city. In this article, Stephen looks at the possibility of a Digital Twin for Bath, exploring what it would mean for the city and how Digital Twinning could work.

➤ Read more


‘Fireworks’ Puts State-Of-The-Art Virtual Production at the Heart of Storytelling

Production company Wilder Films announces the trailer release for the ground-breaking short film Fireworksset for release in January 2022A tense, heart-stopping political thriller set simultaneously in an MI6 ops room and a Tripoli marketplace, Fireworks is one of the very first films in the UK to be made using real-time Virtual Production technology within an LED volume. A series of 5 x 5-minute behind-the-scenes films will accompany the release of Fireworks - produced by StoryFutures Academy, the films are designed to make Virtual Production accessible and simple to understand for all audiences.

 Find out more

Fictioneers Selected as BIMA10 Winner

This year's BIMA10 looked for the projects that would help shape the industry, inspire a generation of digital professionals and define what exceptional looks like. Meeting this criteria, 'Wallace & Gromit: The Big Fix Up' by Fictioneers was chosen as one of the BIMA10 for 2021. Funded by the UKRI's Audience of the Future challenge, the immersive experience was produced as a consortium with Potato, Sugar Creative and Tiny Rebel Games. Cracking work!

 Find out more

StoryFutures Academy Release Key Findings of Virtual Production Skills Report

StoryFutures Academy has released the findings of a report providing a map of the VP skills needed across the Film and TV Industry. The interim VP Skills Report identifies both the hard and soft skills required to translate innovation practice into economic growth. The Virtual Production Skills Mandala [1], a dynamic VP skills map published as part of this skills report, represents the VP-specific roles and skills emerging today and into the future. 

 Read report

Sir Peter Bazalgette Appointed New Chair of Creative Industries Council

The joint forum between industry and government supporting creative industries, Creative Industries Council, has appointed Sir Peter Bazalgette as industry co-Chair. Sir Peter succeeds Tim Davie CBE, Director General of the BBC and joins existing co-Chairs Nadine Dorries, Secretary of State for Digital, Culture, Media and Sport and Kwasi Kwarteng, Secretary of State for Business, Energy and Industrial Strategy. As a leader in the creative industries, Sir Peter led the Independent Review of the Creative Industries commissioned by the government. A landmark review that has shaped the sector's policy landscape over the past few years. 

 Read more

Global Agenda for the Cultural & Creative Industries

PEC has shared 11 key actions for the Cultural and Creative Industries, their contribution to the United Nations' 2021 International Year of Creative Economy for Sustainable Development. Written in partnership with the British Council and is funded by the Arts and Humanities Research Council, the Global Agenda for the Cultural and Creative Industries was created in response to an invitation made by the UN General Assembly to the international community. 

 Read more

Collaborative Doctoral Partnership: AHRC Call for Creative & Cultural HEIs and Organisations

The Arts and Humanities Research Council' Collaborative Doctoral Partnership scheme is calling for creative and cultural organisations to host doctoral students, to help develop cutting-edge skills and knowledge for future innovation. Students will undertake a research project, specific to the needs of the host organisation, for up to four years. The scheme aims to build the UK’s cultural and creative talent base and welcomes applications from organisations that share the AHRC's ambition to provide inclusive environments and can present a clear plan to enable equality and diversity.

 Find out more

Creative England and the Creative Industries Federation Join Forces

After two years of working side by side as Creative England and Creative Industries Federation, the two organisations now unite under #CreativeUK - where they will continue to champion the Creative Industries across the UK, combining their collective capabilities and using creativity to shape the UK’s social, cultural, and economic future. The two organisations announced plans to join forces in 2019, and have been working collectively under the Creative UK Group holding company since early 2020, led by chief executive and Creative England founder Caroline Norbury MBE. 

 Read more

Festival Announcement: Creative Coalition 2022

Creative UK has announced the return of Creative Coalition, their flagship festival for the creative industries taking place on 1 - 3 February 2022. With a diverse three-day programme of virtual events, the festival combines inspiring speakers, interviews and discussions, with live performances, immersive experiences, and engaging workshops. Tickets are free!

 Register now

CulturEU Funding Guide

The European Commission has launched a new interactive guide mapping all funding opportunities available at EU level for the cultural and creative sectors. It is a one-stop shop for EU funding, gathers a total of 75 funding opportunities from 21 different EU programmes. UK applicants are eligible for the Horizon Europe opportunities.

 Find out more

Financial Safety Net for Horizon Europe Applicants

Successful applicants for Horizon Europe grant awards will be guaranteed funding regardless of the outcome of the UK’s efforts to associate to Horizon Europe, under a new scheme announced by the government. The government’s priority remains its association to Horizon Europe and researchers, businesses and innovators based in the UK are still eligible, including for the current EIT Culture & Creativity call.

 Find out more



Creative Coalition 2022
 01.02.2022 - 03.02.2022

Creative UK has announced the return of Creative Coalition, their flagship festival for the creative industries, with a diverse three-day programme of virtual events.
 Register now


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