Let's Get to Business - Issue 8 ⚡️
Let's Get To Business
S A T U R D A Y  1 2 . 2 . 1 7
Welcome to Let's Get to BusinessIn Great Company's biweekly newsletter for female founders (and future founders) who are building the next billion-dollar startup! If you like what you see, all we ask is that you share us with one friend who you think would like us too. Join us or forward to a friend → 


First Search, a database of searchable high-quality startup advice  

First Round Capital curated 10,000+ articles from all over the web about building companies. On their new website, you can easily bookmark and share articles, see favorite reads of industry experts, and search by topics ranging from choosing members for your board of directors to data science to employee onboarding.

Twin sisters launch a new platform that sells original artwork by notable artists for under $500 → 

“I majored in art in college, and Cadran majored in computer science,” Corydon explains. “We’ve always been similar in a way, but our interests are very opposite.”


How to write a press release for your company  

👍  New-ness: never-seen-before, ground-breaking, new to your industry
👍 Timeliness: relevant to a particular event or time of year
👍 Topical: aligned with a current hot topic or specifically relevant/useful for a particular audience
👍 Emotionally engaging: Heart-warming, exciting
👍 Wave making: shocking, opinionated, against the grain
👍 Local: happening in their backyard

🚫 Stay away from marketing copy dressed as a release

Founders of the Week: Sandra Hong and Melissa Wong  

Hong and Wong are the founders of New Women Space in Brooklyn, a multi-use space dedicated to fostering an in-person community among self-identified women, femme, queer, trans and gender nonconforming individuals. They're also the latest winners of the Girlboss Foundation grant.

🙌🏾 🙌🏿 Accessibility and Inclusivity 🙌🏽 🙌🏻
"We have had countless conversations about how to keep the space accessible (many of our events are sliding scale, and the average ticket price is $10)."

Tips from ClassPass founder Payal Kadakia on building an empire → 

Get the right introduction: "When building a business, whoever's introducing you to venture-capital firms is the most important person. A valuable piece of advice that someone once gave me early on was to go via one of the venture-capital firm's successful portfolio CEOs because they will trust that person."


An outline of the perfect pitch deck  

1️⃣ Simple Intro 2️⃣ Opportunity 3️⃣ Solution 4️⃣ Market Size 5️⃣ Why Now?
6️⃣ Core Team 7️⃣ Product 8️⃣ Competitive Landscape 9️⃣ Key Differentiators
🔟 Business Model 1️⃣ 1️⃣ Customer Acquisition 1️⃣ 2️⃣ Traction 1️⃣ 3️⃣ Financials 
1️⃣ 4️⃣ Key Risks 1️⃣ 5️⃣ Capital Raise 1️⃣ 6️⃣ Investors / Advisors 1️⃣ 7️⃣ Why Invest?

Meghan Markle fought a sexist ad at 11-years-old  

Congrats to Prince Harry for winning over our favorite feminist Suits cast member! 
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