Let's Get to Business - Issue 7 ⚡️
Let's Get To Business
S A T U R D A Y  1 1 . 1 8 . 1 7
Welcome to Let's Get to BusinessIn Great Company's biweekly newsletter for female founders (and future founders) who are building the next billion-dollar startup! If you like what you see, all we ask is that you share us with one friend who you think would like us too. Join us or forward to a friend → 


Billion-Dollar Bumble: Whitney Wolfe Herd has built America's fastest-growing dating app  

  • Herd turned down a $450 million buyout offer from the Match Group (who owns Tinder, the company Herd was the cofounder and vice president of marketing at before starting Bumble). 
  • Match approached the company again this fall to discuss a new valuation well over $1 billion.
  • Bumble has 70 employees, approximately 85% of whom are women.


New report finds that women are starting more innovative businesses than men  

👍  Women were more likely than men to introduce products and services that are new to customers & not generally offered by competitors (40% vs. 35%).

👎  Women express less confidence about their ability to start a company, with 48% of men expressing concern and 62% of women.


4 challenges facing minority business owners  

  1. Access to capital
  2. Lack of mentors
  3. People discount your business
  4. Lack of support from community / culture
(+) A ton of opportunity! Investors and corporations are now realizing that they've previously underestimated a large group of people and are looking to correct that.
Founders of the Week: Steph Korey and Jen Rubio  

Korey and Rubio took an unorthodox approach to pre-orders when they knew their first Away product wouldn't be ready in time for Christmas: they wrote and sold a beautiful book of interviews with a gift card that was redeemable for a suitcase the following February.

Founding Year of Away: 2015
Sales in 1st Year: $12 Million
Money Raised: $31 Million
Employees: 66 

Female Founder Office Hours in SF → 

Female partners from top VC firms recently launched a series of events at which investors will talk with and advise women entrepreneurs in one-on-one sessions. Applications to attend the first event in SF on 11/30 are now open; future event locations are TBA so keep an eye out for when they come to your city!

Influence on the International Stage: Farah Mohamed, CEO of the Malala Fund and Founder of Girls20  

In this episode, Farah Mohamed shares how to start a movement on a global scale: change the narrative, ensure you have the skills, then drive change in terms of real actions and impact.

A guide to Influencer Marketing → 

This guide covers the following:
  1. Planning the perfect strategy.
  2. Finding the right influencers.
  3. Contacting the influencers.
  4. Launching your campaign.
  5. Monitoring your performance.

Nigerian women's bobsled team make Winter Olympic history  

Nigeria will be represented at the Winter Olympics for the first time ever, after their women's team qualified for the bobsled event at the 2018 Winter Games in PyeongChang.
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