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Let's Get to Business - Issue 4 ⚡️
Let's Get To Business
S A T U R D A Y  1 0 . 2 8 . 1 7
Welcome to Let's Get to BusinessIn Great Company's weekly newsletter! We know how busy you are and promise to send only our favorite new entrepreneurship-related stories, resources, events, and more.
 
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 ESSAY   MUCK RACK / MICHELLE DAMICO

Pitching TV? Tips from Chicago’s top morning television producers  

Local news will get you face time with potential customers or prospects and you’re likely to have a better chance of getting on local news than on national programs.

1) Make producers' lives easier by being short and concise; describing or linking to exciting, cool, or unusual visuals; sending timely news hooks; and doing research on what specific TV anchors might be interested in your company.
2) Don't sent blanket emails that aren't tailored to the specific producer.
3) Aim to send all the necessary information in one concise email. Producers don't want to dig through multiple back and forth emails. Being easy to work with will make you more likely to be invited back or considered again in the future!
4) Deliver a great live interview by being an excited and engaged expert. Lead the conversation by telling stories about your product or service.

 ADVICE    GIRLBOSS / JEN GLANTZ

5 unlikely people you should ask for help when starting a business  


1) A blood relative
2) A no-filter BFF
3) An unlikely mentor
4) A troll
5) A complete stranger

 ADVICE    FIRST ROUND CAPITAL / LESLIE ZIEGLER

A step-by-step brand strategy that can make your startup look bigger than it is → 


Ziegler says, "The branding choices you make now are building your company as much as the programming language or CRM software you select."

Start with the following: 
  • Colors: Palette of 3 to 4 complementary colors.
  • Fonts: Define headers, body copy, and <h1> through <h4> tags for web/app purposes.
  • Logo: How it can be used in color, black and white, and reversed out. 
  • Top-Line Verbiage: One-line company description; one paragraph company description (boilerplate or similar for use in press); brand attributes (3-5 adjectives that describe your company).
Founder of the Week: Maddi Eckert, 21  

Eckert is a senior at the University of Southern California and the Co-Founder and CEO of Nom Noms, an affordable and sustainable meal kit service. At just $4.99 per serving, Nom Noms' meal kits are a healthy option that customers can feel good about eating; the kits reduce food waste at both the food distributor- and individual-levels and use 100% compostable packaging materials. 

Photo: Aditi Harish for In Great Company
 WILD CARD   HARVARD BUSINESS REVIEW / AVIVAH WITTENBERG-COX

If you can't find a spouse who supports your career, stay single  

  • "Professionally ambitious women really only have two options when it comes to their personal partners — a super-supportive partner or no partner at all. Anything in between ends up being a morale- and career-sapping morass."
  • "More than half the men expected their careers to take precedence over their wives’ careers, while most women expected egalitarian marriages." 
 EVENT   PROJECT ENTREPRENEUR | RENT THE RUNWAY FOUNDATION

New York City: Know Your Customer 


This free summit hosted by Project Entrepreneur at the New York Stock Exchange offers aspiring and early-stage women entrepreneurs the chance to connect with one another and workshop their ideas with some of the brightest entrepreneurs and investors. Workshop speakers include co-founders of Rent the Runway, Jennifer Hyman & Jennifer Fleiss, Piera Gelardi of Refinery 29, Ademide Adefarasin of IDEO, and more. Tickets are limited and RSVPs close November 5th!
 
 RESOURCE   FACEBOOK BUSINESS TEAM / JESSICA CHEN

Holiday shopping trends and easy steps to get ready for the holidays using Facebook  


Holiday shopping trends:
  • 47% of consumers start thinking about holiday gifts before November.
  • Singles’ Day on November 11 has become the world’s biggest shopping day.
  • 46% of global surveyed shoppers say they shop in January to take advantage of additional holiday sales.
 RT OF THE WEEK 
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