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Let's Get to Business - Issue 1 ⚡️
Let's Get To Business
S A T U R D A Y  1 0 . 7 . 1 7
Welcome to Let's Get to BusinessIn Great Company's weekly newsletter! We know how busy you are and promise to send only the best new entrepreneurship-related stories, resources, events, and more.
 
P.S. -- We're extra grateful to you for being here for our inaugural newsletter! If you like what you see, all we ask is that you share this with one friend who you think would like us too. Forward to a friend → 
ESSAY / THE FINANCIAL DIET / KARA PEREZ

Exactly how I’m starting my own business as a non-rich woman  


"I found that all the articles [about female entrepreneurs] left out the same crucial piece of information: how did these women fund their business ventures? Where did they get the money to pay rent while they ran their clothing empire out of their bedroom? How much upfront cash did it take to start that baby product company, and where did that cash come from?"
ESSAY / FIRST ROUND CAPITAL / ZOLA

Startup Zola cherishes its NPS detractors as much as its promoters → 


"We thought they only wanted experiences, cash for their future, and cool gifts from up-and-coming brands,” says Shan-Lyn Ma, Zola’s CEO and founder. “What we found out right away — through both our NPS [Net Promoter Score] research and the data we collected on the site — was that our thesis was not entirely correct. Couples want it all. We had to change our merchandising strategy very quickly.”
Woman of the Week: Therese Tucker  
"The Los Angeles company, which had $123 million in 2016 revenue and went public a year ago, has seen its stock outperform that of buzzier recent tech IPOs, including Nutanix's and Snap's. So for Tucker, a blazingly intelligent and impish 56-year-old, this evening wasn't the first time in her long career as a tech founder--or her relatively short one as a public company CEO--that she's been underestimated."

Photo: Ramona Rosales
PROFILE / THE WALL STREET JOURNAL / FRANCESCA MARI

A day in the life of Venture Capitalist Kirsten Green → 


$240 million The value of assets under Forerunner, Green's venture capital firm.

$5 million The size of Green’s first angel fund, which she used to invest in Warby Parker and Birchbox in 2010.

53 companies The active ventures in Forerunner’s portfolio.

34 percent The portion of companies invested in by Forerunner that are run by women. The industry average is 2 percent.

Related: Eurie Kim, General Partner at Forerunner Ventures, shares her thoughts on when an entrepreneur should seek out VC support vs. other types of funding. 
OPPORTUNITY / TORY BUCH FOUNDATION

Tory Burch Foundation: The Fellows Program → 


Fellows will receive a $10,000 grant, one-year fellowship, 3 days of workshops and networking with the most innovative founders and business experts, and the opportunity to pitch your business to Tory and a panel of industry leaders for a $100,000 Grant Investment. Applications close Nov. 9th.
WILDCARD / IT'S NICE THAT / JENNY BREWER

Artist virtually vandalises Jeff Koons’ Snapchat artwork to protest “AR corporate invasion”  

"Snapchat recently launched a collaboration with Jeff Koons which saw digital 3D versions of the artist’s best-known sculptures appear in international tourist hotspots via augmented reality. A day later, New York-based artist Sebastian Errazuriz and his art/technology studio Cross Lab, 'vandalised' the Balloon Dog in Central Park in 'a symbolic stance against imminent AR corporate invasion'."

RT of the Week
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