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Wednesday, February 13th, 2019
 

1

Rich Media and Email: Maximize Impact and Deliverability
CXL

No other marketing channel builds lifelong relationships like email.

Rich media is one of email’s greatest advantages, transforming email—once plain-text messages suitable only for interdepartmental communication—into a robust marketing channel. Using rich media in emails correctly, and it adds visual delight. Mess up, and your email may not be delivered or convey your message. 

Here's how to deploy these emails for maximum impact, deliverability, and accessibility.

Read the full article here.    Find more of our favorite Email Marketing articles here.

READ THE ARTICLE


2

Page Speed Optimization: Metrics, Tools, and How to Improve
Moz

Page speed is an important consideration for your SEO work, but it's a complex subject that tends to be very technical. What are the most crucial things to understand about your site's page speed, and how can you begin to improve?

Read the full article here.  Find more of our favorite SEO articles here

READ THE ARTICLE


3

Bellroy Marketing: 7 Million-Dollar Growth Secrets of an E-Commerce Innovator (Case Study)
Sleeknote

The gang at Sleeknote have reverse-engineered the marketing strategy behind Bellroy's growth (FYI, they're an Auralian brand that makes wallets). Included are 7 unconventional strategies you can use to get more traffic and higher conversions for your online store.

Read the full article here.  Find more of our favorite Growth Marketing articles here

READ THE ARTICLE


4

Square Image vs. Landscape: What Works Best? (a $1,200 Experiment)
AdEspresso

The most important part of a Facebook ad is always the image or video. Users scroll through their newsfeed at speed, so you need engaging visuals to make them stop, then with any luck, they’ll read the headline and ad text.

Without an eye-catching image, it doesn’t matter how good your ad copy is, the chances are they won’t even register it as they scroll past.

But should you go square or landscape?

Read the full article here.  Find more of our favorite Social Media articles here.

READ THE ARTICLE


5

Introducing: The SEO Marketing Hub, A Free Library of SEO Resources
Backlinko

Backlinko is one of the leaders in creating SEO content.  they recently launched their SEO Marketing Hub.  It's free and covers over 35 key topics — including Schema, sitemaps, SEO software, content audits, link bait, rich snippets, and lots more.

Read the full article here.    Find more of our favorite SEO articles here.

READ THE ARTICLE

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The Add to Cart email is a weekly newsletter intended to share the best ecommerce content.  Each week we hand-pick articles, podcasts, and case studies from a growing list of 150+ sources.  We skip over the fluff to find content that inspires action. We want to help you grow your customer base, maximize conversion, and ring your digital cash register.

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