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Tuesday, July 10, 2018
 

1

The Future of Mobile Commerce: 10 Trends, 37+ Stats & Three Case Studies
Shopify Plus

The rise of mobile shopping has been a trend for more than a decade with no signs of slowing. Unfortunately, many retailers are still shoe-horning their desktop experience into smaller screens.

This is a well-researched article covering all the major conversion drivers: page speed, navigation, UX, and mobile-heavy functionality like geo-location and social media.

Read the full article here.  Find more of our favorite UX articles here

READ THE ARTICLE


2

The 5 Most Common Ecommerce Mistakes To Avoid

Growth Rocks

This was a sobering look in the mirror. I can admit I've been at fault for all of these at some point, depending on the site/project.  Good reminder that growth can be just a few simple tweaks away. 

Read the full article here.  Find more of our favorite CRO articles here

READ THE ARTICLE


3

15 Instagram Ideas That Will Give You a Creative Boost
Shakr

There’s no time like the present to start making videos for your brand on Instagram. Over 2 million advertisers are on Instagram, and the highest area for growth is video. Time spent watching video up 80%, and the number of videos produced daily up 400% from 2016.  Here are a bunch of IG ideas to tickle your creative bone.

Read the full article here.  Find more of our favorite Social Media articles here.

READ THE ARTICLE


4

8 Effective Tips to Get More Email Subscribers by Increasing Conversions

Crazy Egg

Getting more email subscribers requires an optimized conversion process. You have to give website visitors a reason to convert on your offer, whether it’s a lead magnet or a discount.

Incentivizing conversions will help you collect more email addresses. The more, the better.

Ps, this article is from Neil Patel. He basically wrote the book on the whole email collection/lead magnet/tripwire thing.

Read the full article here.    Find more of our favorite CRO articles here.

READ THE ARTICLE


5

How to Use Instagram Stories to Drive Traffic to an Opt-In Form

Social Media Examiner

We've already featured an article on Instagram stories...and another article on growin gyour email list.  Guess what?  Here is an article that covers growing your email list via Instagram stories!

Read the full article here.  Find more of our favorite Social Media articles here.

READ THE ARTICLE


6

24 E-commerce Landing Page Optimization Tips

Sumo

When it comes to optimizing your eCommerce landing pages, it’s important to remember that these pages serve more as sales fronts than your ordinary product page. Keep your pages focused on generating sales and revenue over clicks and impressions, and you’ll be headed down the right path.

Read the full article here.  Find more of our favorite CRO articles here.

READ THE ARTICLE

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The Add to Cart email is a weekly newsletter intended to share the best ecommerce content.  Each week we hand-pick articles, podcasts, and case studies from a growing list of 150+ sources.  We skip over the fluff to find content that inspires action. We want to help you grow your customer base, maximize conversion, and ring your digital cash register.

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