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Friday, June 19, 2018

Think your ecommerce or marketing team may benefit from some of these articles?  We'd love if you would share the signup link with their distribution list.  Let 'em know they can sign up here. Happy Friday!

-the ATC guys (Scott and Dan)


How To Use Google Images to Drive E-commerce Sales Before Your Competitors Catch On


Humans are visual creatures, and we like pretty pictures.  It makes sense that many customers shop for products using Google Images.

Due to complex eCommerce platforms many large e-commerce brands have difficulty giving their site images seo-friendly filenames and alt text. If your brand can get this figured you'll gain a leg up on the competition.

Read the full article here.  Find more of our favorite SEO articles here



7 Psychological Triggers that Win Sales and Influence Customers


Marketers used psychological triggers to sell goods and services long before the advent of the internet.  It's no surprise that these psychological tactics remain effective in the digital world.

Shopify covers topics such as social proof, scarcity, urgency, and reciprocity to layer into your marketing strategy and increase revenue.

Read the full article here.  Find more of our favorite CRO articles here



5 Ecommerce Chatbots (Plus How To Build Your Own In 15 Minutes)

Chatbots are starting to take over the eCommerce world.  If you haven't had time to keep up with the chatbot revolution, Sumo has a great recap for you.

In this article they explain what a chatbot is, successful case studies of brands leveraging chatbots today, and how you can deploy your own chatbot with minimal effort.

Read the full article here.  Find more of our favorite User Experience articles here.



Ultimate Guide to Setting up Enhanced Ecommerce Tracking

Reflective Data

This article is a little tactical and at the surface, tailored for analytics folks.  However, it is important for all marketers to understand how data is passed from your ecommerce site to 3rd party analytics and marketing vendors.

Reflective Data does a nice job of explaining the difference between back-end and front-end data elements as well as the role of tag management tools in your marketing stack.

Read the full article here.    Find more of our favorite Analytics  articles here.



How We Created an eCommerce Buying Guide That Led to Six-Figure Sales


Buying guides are an effective lead-gen tool especially for retailers that sell complex items (or services) with a lengthy buying cycle.  These guides can help the customer better understand the product while also positioning your brand as a knowledge leader in the space.

This article goes deeper than most on the topic.  InFlow covers how to select a buying guide topic, and my favorite, the email nurture cycle you can use to shift customers from interested researchers to buyers.

Read the full article here.  Find more of our favorite Growth articles here.



How to Optimize the Post-Click Experience for Your Email Marketing Campaigns

Do you ever feel like the marketers in charge of sending out emails are not talking to the folks designing the website?  Me too.

When it comes to creating a successful email marketing campaign, many marketers often overlook the post-click experience. Neglecting this element can lead to horrific bounce rates and lost sales.

Read the full article here.  Find more of our favorite Email Marketing articles here.



How to Write the Perfect Abandoned Cart Email


When a potential customer abandons their cart your main focus is going to be on getting them back on track toward making a purchase.

The most common tool in your reach is the Abandon Cart Email.

The most important thing to keep in mind is that all cart abandoners abandon their cart for a reason. If you can figure out what that reason is (and make the appropriate improvements) you may just gain a loyal customer for life.

Read the full article here.  Find more of our favorite Email Marketing articles here.


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