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Tuesday, January 15th, 2019

It's been awhile since you last heard from us, but there's plenty going on in the eCommerce world.  We'll be ramping up our weekly updates here in 2019.  Look for fresh articles each Tuesday. As always, feel free to shoot us any feedback to make this better.  - Scott & Dan

1

The 9-Step SEO Strategy for 2019 [NEW]
Backlinko

It is refreshing to see an SEO guide that doesn't have 47 bullet points to it.  This is a great guide to reset your SEO strategy for 2019.  The basics are the same, but with a couple twists. It's still all about finding keyword opportunities, creating high-quality & unique content (not just long posts), and getting those sweet, sweet backlinks.

Read the full article here.    Find more of our favorite SEO articles here.

READ THE ARTICLE


2

Life After Facebook
PowerInbox

Facebook has failed publishers in two big ways: it’s lost users’ trust (fake news!) and it wields too much control over how and who sees publishers’ content.

While many publishers have done a great job of playing the game to capitalize on the platform’s meteoric audience rise, it hasn’t changed the fact that publishers were still at the mercy of Facebook’s master plan. 

So what can you do?  Start to shift your energy into channels you can control.  Email, Content, Push Notifications, and Live Chat.

Read the full article here.  Find more of our favorite Social Media articles here

READ THE ARTICLE


3

Facebook Ad Lessons I Learned That Will Help You Run Better Ad Campaigns in 2019
Digital Marketer

Since you probably can't abandon Facebook altogether, here is a comprehensive list of tips from the Digital Marketer team.  They update this annually, and it's always a good refresher to reference when planning your ad strategy in the New Year.

Read the full article here.  Find more of our favorite Social Media articles here

READ THE ARTICLE


4

DigitalMarketer’s 101 Best Email Subject Lines of 2018 (…And 7 Top-Notch Subject Lines Pulled from the Vault)
Digital Marketer

Guess the DigitalMarketer content team is busy this time of year.  Another good post on how to craft effective Email Subject lines plus a pile of examples that you can borrow.

You may want to scroll past the psychology piece and scan their top 10 list of actual subject lines (w/ actual open rates).

Read the full article here.  Find more of our favorite Email Marketing articles here.

READ THE ARTICLE


5

How to Generate Sales With Welcome Emails
Quicksprout

In 2018 we saw the continued renaisance of all things email.  Make a resolution this year to focus on fewer campaigns, with more thought around how you can personalize them (...of course automating as much of it as you can).

Your welcome series is a great place to start. It's often your customer's first glimse into what your brand is all about.

Read the full article here.    Find more of our favorite Email Marketing articles here.

READ THE ARTICLE


6

Amazon SEO – A Step By Step Process To Rank In Amazon Search
MyWifeQuitHerJob

Amazon could be the last bastion of keyword stuffers.  Go take a lootat any high-volume Amazon listing.  You'll see the product title and description are jam-packed with highly searched copy.

Sprinkle in some accelerated 5-star reviews, high-resolution product photos and videos, and click the "prime enabled" button and you'll be ready to rock.

Read the full article here.    Find more of our favorite Marketplace and Amazon articles here.

READ THE ARTICLE


7

Using Dynamic Search Ads For Higher CTR: The What, When, Why, & How
KlientBoost

Google has a nice description of DSA's here:

"Ideal for advertisers with a well-developed website or a large inventory, Dynamic Search Ads use your website to target your ads and can help fill in the gaps of your keywords-based campaigns."

Do you have a well-developed website or a large inventory? Are you using to DSA's to your full advantage? If not, here you go...

Read the full article here.    Find more of our favorite Digital Marketing articles here.

READ THE ARTICLE

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The Add to Cart email is a weekly newsletter intended to share the best ecommerce content.  Each week we hand-pick articles, podcasts, and case studies from a growing list of 150+ sources.  We skip over the fluff to find content that inspires action. We want to help you grow your customer base, maximize conversion, and ring your digital cash register.

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