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Tuesday, July 31, 2018
 

1

Social Proof: Your Most Influential Marketing Asset and How to Use It
Shopify

Cold traffic can be hard to convert. New visitors don't just become customers the first time they come across your business—you need to earn their trust first.

Social proof, however, can facilitate that process. It’s one of the most effective levers an ecommerce business has for building trust, and it has the potential to become even more powerful as you grow.

Read the full article here.  Find more of our favorite Social Media articles here

READ THE ARTICLE


2

How to Write an Effective Welcome Email (and 12 Examples That Get It Right)
Shopify

Dollar for dollar, email marketing is one of the most effective channels at your disposal for making sales and generating repeat customers. Email is the backbone of customer retention, and a highly effective channel for connecting with your customers even after they’ve left your website.

A welcome email is one of the more important types of emails you'll send to subscribers. 

Read the full article here.  Find more of our favorite Email Marketing articles here

READ THE ARTICLE


3

How To Get Your Cold Emails Noticed, Read & Replied To [Whitepaper]
Reply

Anyone with an email inbox knows that, when it comes to sales, cold outreach is one of the most popular techniques today.

Your potential clients are being constantly bombarded by cold emails, many of them are from your direct competitors. If you want to stand out in their inbox and get that reply, you’re going to need to put some real effort in and dig below the surface.

Read the full article here.  Find more of our favorite Email Marketing articles here.

READ THE ARTICLE


4

4 Ways to Use Social Listening for Brand Awareness, Lead Gen & Beyond
Wordstream

If you approach social listening creatively you can build brand awareness, generate interested leads, increase word-of-mouth, and ultimately gain loads of new customers from social media directly and indirectly.

Read the full article here.    Find more of our favorite Social Media articles here.

READ THE ARTICLE


5

Re-engagement Email Best Practices To Win Back Inactive Subscribers

Chamaileon

Which one do you think makes more sense: spending resources on getting new customers or investing more into keeping your existing ones while warming up your leads with smart re-engagement email campaigns?

Hint: customer retention is cheaper than acquiring new customers, and existing customers are more likely to convert than new ones.

Read the full article here.  Find more of our favorite Email Marketing articles here.

READ THE ARTICLE


6

7 Growth Hacks You Probably Haven’t Tried Yet

Growth Marketing Conference 

Ready to incorporate more growth-oriented tactics into your marketing strategy? Here are 7 growth hacks that you probably haven’t tried yet (but probably should).

Read the full article here.  Find more of our favorite Growth articles here.

READ THE ARTICLE


7

 

23 Ways Using A Chatbot Could 
Help With Conversion Rate Optimization

KlientBoost

In the age of artificial intelligence, considering a chatbot is just a small piece of the pie when it comes to conversion rate optimization (CRO). However, that pie just keeps getting bigger.

Read the full article here.  Find more of our favorite CRO articles here.

READ THE ARTICLE


8

The 5 Best Types Of Awareness Stage Content To Explode Your Lead Generation

OptinMonster

People can’t buy your stuff if they don’t know you exist, right? But, how do you help them find you?

The high-level answer is that you help them find you through awareness stage marketing.

Read the full article here.  Find more of our favorite Growth articles here.

READ THE ARTICLE

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The Add to Cart email is a weekly newsletter intended to share the best ecommerce content.  Each week we hand-pick articles, podcasts, and case studies from a growing list of 150+ sources.  We skip over the fluff to find content that inspires action. We want to help you grow your customer base, maximize conversion, and ring your digital cash register.

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