Satisfying search intent is Google’s fundamental goal. But algorithms haven’t always kept pace. Proxies like backlinks and keywords have long been—and still are—stand-ins for the likelihood that a web page will satisfy user intent.
Optimizing for intent is the long play, for Google and your site. A page that’s well-matched for user intent can outperform those that optimize primarily for search engines—in search and after the click.
In 2019, your SEO strategy should focus on making users happy rather than hitting a particular keyword density or winning exact-match anchor text. Here's how.
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