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Friday, June 8, 2018

Think your ecommerce or marketing team may benefit from some of these articles?  We'd love if you would share the signup link with their distribution list.  Let 'em know they can sign up here. Happy Friday!

-the ATC guys (Scott and Dan)


Why Good Site Architecture Is The Only CRO You Need


Conversion rate optimization is a nuanced and technical field.

It takes a lot of time and effort to learn the ins and outs of what works and what doesn’t, and that often trips up brands that seek to experiment and grow their online presence. A/B tests fail very often, and the resulting frustration often turns businesses away from conversion rate optimization as a whole.

But if you were to focus on creating a clean and robust site architecture, the results can be very different in the best possible way. Users will be pushed forward, and find exactly what they need.

Read the full article here.  Find more of our favorite CRO articles here



Looking Beyond Keywords: How to Drive Conversion with Visual Search & Search by Camera


They say a picture is worth a thousand words.  Which may be why for 74% of consumers, traditional text-based keyword searches are inefficient at helping find the right products online.

Visual search to the rescue.  Let's face it, humans are visual creatures. And now, so too are mobile phones — with big screens, multiple cameras, and strong depth perception.  It's easier than ever for consumers to snap a picture of a their next pair of shoes.

Moz covers how your brand can optimize for visual searches within Google and other shopping mediums.

Read the full article here.  Find more of our favorite CRO articles here



The Ultimate Growth Hacking Guide On Tracking Your Full Customer Journey Across The (A)AARRR Funnel
Fast Forward

Who cares what this article is about.  These guys create an customer journey acronym and dubbed it the "Pirate Funnel".

In all seriousness, great read on how to setup a growth marketing framework.  They take you through a robust (and free) mar-tech stack focused on measuring throughput for Acquisition, Activation, Retention, Referral, and Revenue (AARRR mateys).

Read the full article here.  Find more of our favorite Growth articles here.



E-commerce Optimization on Overdrive: Get Inspired


There are no best practices or easy ways to do CRO. Everyone is always looking for that silver bullet that is going to transform their conversion rates.

But it simply doesn’t exist.

Research, understanding visitors, and creativity are components to help you come up with research opportunities, which can be launched as experiments through AB testing.

The Invesp gang covers their SHIP framework (yes, more acronyms) and common focus areas when ideating new tests.

Read the full article here.    Find more of our favorite CRO articles here.



Instagram Analytics: Everything You Need to Know


There is much more to Instagram than just follower counts, likes, and comments.  Here is a solid sweep of the data available both through the native Instagram portal as well as 3rd party analytics tools like Hootsuite and Snaplytics.

Read the full article here.  Find more of our favorite Social Media articles here.



How Popups are Changing the Growth Game

Growth Marketing Conference

Look, nobody really loves popups, but the truth is they work.

There are plenty of new and creative ways to implement a popup besides the old-school modal firing 10 seconds after the age loads.

If you're not using popups and behavioral messaging triggers you're likely leaving some conversions on the table. #justsaying

Read the full article here.  Find more of our favorite Growth articles here.


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