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Tuesday, October 2, 2018
 

1

Product Page Tune-Up: 9 Timeless Ways to Increase Conversions
Shopify

Your product page is where the majority of your customers finally make the decision to either buy your product or leave your store. Unfortunately, it's an often-neglected part of the sales funnel.

Product pages exist to tell customers why your product is awesome, explain which needs it fulfills or problem it solves, and list the details a customer needs to see in order to make a buying decision.

Read the full article here.  Find more of our favorite CRO articles here

READ THE ARTICLE


2

Using Google Trends to Get an Edge in Digital Marketing

Growth Pilots

Google Trends has been around for a long time, but the recent face lift this year has opened up a world of analysis and minute-by-minute updates on trending data that can be helpful in gaining a digital marketing edge.

Google Trends should be part of every digital marketers yearly, monthly, and daily performance optimizations.

Read the full article here.  Find more of our favorite Digital Marketing articles here

READ THE ARTICLE


3

Research: We Analyzed Facebook Ads for the Top 50 eCommerce Brands. Here’s What We Learned
inFlow

The inflow team scoured through Facebook ads from the top 50 Internet Retailers using a feature where you can go to any page and see what Facebook ads it currently has running.

They found some interesting results.

Read the full article here.  Find more of our favorite Social Media articles here.

READ THE ARTICLE


4

How to Perform a Fast SEO Analysis of Your Website
Jeff Bullas

Performing an SEO analysis (or often referred "SEO audit") of your website gives you deep insights into the areas that may need some improvement.

It involves analyzing your website based on a checklist and then finding out what needs to be fixed.

Read the full article here.    Find more of our favorite SEO articles here.

READ THE ARTICLE


5

2018 Ecommerce Best Practices (17-Point Checklist Included)

Sumo

eCommerce has evolved a lot in recent years.  New trends, new capabilities, and a bigger focus on usability have all improved the customer experience.

If you want to beat the competition, you need every slight edge you can get. 

Read the full article here.  Find more of our favorite User Experience articles here.

READ THE ARTICLE


6

6 Awesome Holiday Marketing Campaign Ideas (with Examples)

Sales&Orders

We all love the holiday season.

But putting Thanksgiving dinners, Christmas presents and general festive cheer aside, it’s a great time of year for marketers to sink their teeth into a meaty marketing campaign that captures people when they’re likely to be purchasing gifts for their loved ones.

Read the full article here.  Find more of our favorite Digital Marketing articles here.

READ THE ARTICLE


7

Amazon is stuffing its search results pages with ads

Recode

If it feels as though Amazon’s site is increasingly stuffed with ads, that’s because it is. And it looks like that’s working — at least for brands that are willing to fork over ad dollars as part of their strategy to sell on Amazon.

Read the full article here.  Find more of our favorite SEO articles here.

READ THE ARTICLE

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The Add to Cart email is a weekly newsletter intended to share the best ecommerce content.  Each week we hand-pick articles, podcasts, and case studies from a growing list of 150+ sources.  We skip over the fluff to find content that inspires action. We want to help you grow your customer base, maximize conversion, and ring your digital cash register.

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