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Tuesday, February 5th, 2019


The Resilience of Costco
Mine Safety Disclosures

Costco is an amazing case study in the midst of retail collapse. By focusing on sourcing high-quality product and returningincreasing value to their customers Costco is playing the long game.  Not to mention those tasty samples around every turn.

Read the full article here.    Find more of our favorite articles here.



Twitter Growth via Hacks That Boost Twitter Engagement

Twitter engagement is a problem even top brands are struggling to deal with. According to a study by Social Bakers, the top 25 brands on Twitter have engagement rates around .07%.

Ladder takes us through tactics that can drive engagement, and not just glamour metrics like followers.

Read the full article here.  Find more of our favorite Social Media articles here



The Ultimate Guide to Working with Instagram Influencers in 2019
Sales & Orders

Before we dive into the details, let’s be clear on why influencer marketing should be on your to-do list for 2019.

Influencer marketing makes use of influencers - those who your target audience deem influential. They’re usually followed by thousands of people, and their words (and endorsements) carry weight.

...So much so, that but 40% of consumers have purchased something after seeing it on Twitter, YouTube or Instagram.

Read the full article here.  Find more of our favorite Social Media articles here



Uncovering SEO Opportunities via Log Files

The only tool that can give you a real overview of how search engines crawl your site are log files. Despite this, many people are still obsessed with crawl budget — the number of URLs Googlebot can and wants to crawl.

Log file analysis may discover URLs on your site that you had no idea about but that search engines are crawling anyway (and this, my friends, is a major waste of Google server resources).

Read the full article here.  Find more of our favorite SEO articles here.



Xero’s Growth Strategy – How they acquired 350k users in the last 12 months
The Growth Manifesto

Xero is one of the darlings of the startup world.

Partly because its platform has helped so many new businesses launch and succeed, but also because they’ve been there and done it themselves.

Like many great businesses, Xero was founded when founder Rod Drury was having issues with his existing solution. Back in 2006, he felt that traditional desktop accounting software had become outdated and set out to create a cloud-based product.

Fast forward to 2018 and Xero has more than 1.3 million subscribers and a market cap of approximately $6 billion.

Read the full article here.    Find more of our favorite Growth Marketing articles here.


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