Xero is one of the darlings of the startup world.
Partly because its platform has helped so many new businesses launch and succeed, but also because they’ve been there and done it themselves.
Like many great businesses, Xero was founded when founder Rod Drury was having issues with his existing solution. Back in 2006, he felt that traditional desktop accounting software had become outdated and set out to create a cloud-based product.
Fast forward to 2018 and Xero has more than 1.3 million subscribers and a market cap of approximately $6 billion.
Read the full article here. Find more of our favorite Growth Marketing articles here.