If you aren’t careful, Google Ads can quickly cost an arm and a leg. If you are in an industry that already has expensive CPCs , you know what I mean. CPCs in some industries can cost an average of $50 per click.
By narrowing your target audience, using remarketing tactics, and focusing on less expensive (tail) keywords you can keep a few of those dollars in your pocket.
Read the full article here. Find more of our favorite CRO articles here.