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Friday, July 20, 2018
 

1

Optimizing Facebook Engagement - The Scientific Guide to Increasing Reach, Likes, and Shares
Promo Blog

The rules of Facebook marketing may be changing, but that doesn’t mean your business can’t continue to stand out and inspire users to engage with your content.

Focus on publishing content that is relevant to your audience, short and concise, visually interesting, and encourages discussion. Commit to creating content your audience loves and Facebook’s algorithm will reward you with greater visibility and more opportunities for engagement.

Read the full article here.  Find more of our favorite Social Media articles here

READ THE ARTICLE


2

The Ultimate SEO Checklist For 2018

Folsom

Folsom has curated an incredibly deep set of resources on SEO. Be sure to bookmark and share this checklist as they will be updating over time as the SEO landscape evolves.

Read the full article here.  Find more of our favorite SEO articles here

READ THE ARTICLE


3

11 Examples Of The Most Effective Facebook Ads In 2018
GrowthHit

What’s the difference between underperforming Facebook ads and effective Facebook ads?  Is it the copy? A custom image? A slick video? Or maybe the targeting, lead magnet, promotion, or just adding a funny cat video?

There are a lot of variables at play when you’re trying to design the best Facebook ads for mobile and desktop. Here is a breakdown of 11 effective campaigns to inspire you.

Read the full article here.  Find more of our favorite Social Media articles here.

READ THE ARTICLE


4

Pinterest Marketing For Ecommerce Businesses: How To Drive Traffic From Pinterest
A Better Lemonade Stand

Pinterest is the ultimate visual search engine and the world’s catalog of ideas, and can be a viable and cost-effective source of traffic if used correctly.

This article covers the basics of creating and verifying your business account as well as the importance of rich pins, and how to create highly-shareable content.

Read the full article here.    Find more of our favorite Social Media articles here.

READ THE ARTICLE


5

How To 2X Sales By Using Scope, Viral Launch And Long Tail Pro To Target New Markets

My Wife Quit Her Job

When it comes to increasing your sales on Amazon or your own ecommerce store, you basically have 3 options.

  • You can increase the number of products you sell or increase the amount of traffic to your existing products
  • You can increase your average order value
  • You can increase the number of times an existing customer makes a purchase


Now if you can address all three at the same time, you can easily double or triple your business in a short period of time.

Read the full article here.  Find more of our favorite SEO articles here.

READ THE ARTICLE


6

12 Google Search Operators to Improve Your Competitive Advantage

Marketo

Google search operators are special characters/commands that help to elevate your search capabilities beyond that of a regular search. Sometimes these are also called “advanced operators” and are useful for a myriad of tasks included SEO audits and content research.

They are productivity boosters that make marketing easier for marketers.

Read the full article here.  Find more of our favorite SEO articles here.

READ THE ARTICLE


7

Forget Everything You Know About Color Psychology and Read This Guide

GetUplift

If you’re going to use color psychology (which you should), forget about the infographics and best practices people share and start doing your own research on your own audience. What worked for your competitor, will not necessarily work for you.

Color psychology is just part of your entire optimization strategy. If you want to truly optimize your funnels for higher conversions you need to take a step further into understanding your customer’s experiences, state of mind, culture and most importantly, their emotional-drivers. Only then can you truly utilize the power of color psychology to grow your conversions.

Read the full article here.  Find more of our favorite Digital Marketing articles here.

READ THE ARTICLE


8

We Analyzed 752,626 Facebook Ads, and Here’s What We Learned (2018 Update)

AdEspresso

Christmas came early! Here is an update to one of my favorite bookmarked articles on Facebook ad best practices.

Read the full article here.  Find more of our favorite Social Media articles here.

READ THE ARTICLE


9

15 Best Practices for Boosting Product Page Conversions

Sellbrite

Each visitor that makes it to a product page represents the heavy lifting and money spent to get them there. The product page is not the time to squander that hard work. It’s up to you to create a user experience that gives the visitor what they need to become a customer.

You can create a product page that motivates visitors to purchase through easy design and copy adjustments.

Read the full article here.  Find more of our favorite CRO articles here.

READ THE ARTICLE

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The Add to Cart email is a weekly newsletter intended to share the best ecommerce content.  Each week we hand-pick articles, podcasts, and case studies from a growing list of 150+ sources.  We skip over the fluff to find content that inspires action. We want to help you grow your customer base, maximize conversion, and ring your digital cash register.

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