If you’re going to use color psychology (which you should), forget about the infographics and best practices people share and start doing your own research on your own audience. What worked for your competitor, will not necessarily work for you.
Color psychology is just part of your entire optimization strategy. If you want to truly optimize your funnels for higher conversions you need to take a step further into understanding your customer’s experiences, state of mind, culture and most importantly, their emotional-drivers. Only then can you truly utilize the power of color psychology to grow your conversions.
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