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This is a weekly newsletter for Gather, a project + platform to support community-minded journalists and other engagement professionals. We’d love your feedback. What's useful about this newsletter? What's missing? Let us know

In this week's newsletter:

  • SLACK: Two new channels and two updated ones.

  • AN ASK: Invite your engagement-minded colleagues to Gather.

  • JOB ALERT: SCPR is hiring an engagement producer and Grist is looking for an audience growth manager.

  • COMMUNITY UPDATES: Example discussion guides, more active moderation, COVID’s impact on seeking grants, video analytics, not segmenting newsletters, and more.

  • HOT READ: “The Fullest Look Yet at the Racial Inequity of Coronavirus.”

  • INTROS: Meet Julia Cambell, the lead of the Branded Content Project for the Local Media Association, the Local Media Consortium and the Facebook Journalism Project.

A few changes on Slack

Hello Gatherers! We don’t make changes to Slack too often, and when we do it’s in response to feedback and chatting with our ModSquad team. This week we have two updated channels for you and two new ones.

This is formerly #jobsandfunding and will now focus on jobs, internships, and fellowships. Share postings and opportunities, introduce yourself if you’re on the job market, and any other employment-related conversation.

#grantsandfunding (NEW)
Discuss applying for grants and share funding opportunities.

This channel used to be #meetupsandevents. We’ll use this to chat about getting together as journalists in real life (or in “real digital life” per COVID times). Want to see who will be at a conference, or brainstorm ideas for when you meet in person, or continue conversations from conferences? This is a good place.

#dei (NEW)
This is a space to discuss anything related to diversity, equity and inclusion, whether it’s related to engagement efforts or organizational change. Seek (anonymous) advice on workplace DEI issues, discuss ways of dismantling racism and white supremacy in journalism, or share ways you or your workplace is doing this work. (This channel’s identity will emerge over time.)

Alisha Savson, Gather community manager

Invite your colleagues to Gather

Last week we rolled out Gather’s new membership area on our redesigned website and we’d love your help spreading the word. Will you invite your engagement-minded colleagues to join us on Gather? Here is some sample language you can copy-paste and personalize. Thank you!


I love being part of the Gather community because ___________. Join me and other engagement-focused journalists on @letsgatherin to access resources on #engagedjournalism, connect with others in the field, + more.


I’m in the Gather community bc ___________. Join me and other engagement-focused journalists on @letsgatherin to access resources on #engagedjournalism, connect with others in the field, + more.


Are you a community-engagement minded journalist? Do you think about meeting information needs, want to build trust with your audiences, or think about your longer-term relationships with your communities? Gather is a community of journalists who are asking similar questions. Join this community-of-practice to:

  • Find others in your region
  • View the membership directory
  • Access resources, case studies, and the lightning chat archive
  • Access our Slack workgroup
  • Receive a weekly newsletter focused on community engagement in journalism
I hope to see you there!

Lightning Chats

Discuss a shared challenge, brainstorm ideas for a project, or learn more about a case study! You can subscribe to a lightning chat calendar on Google calendar or on iCal. Check out the Lightning Chat archive online (login required).

More from the Lightning Chat archives! Join Gather here to access our full archive of 51 past chats on topics such as:

Jobs, Fellowships, and Funding

Shoutout to Ashley Alvarado (Dir. of Engagement at KPCC) and Christian Skotte (Dir. of Innovation and Growth at Grist) for posting these on Slack! Feel free to DM either of them about the relevant job. Check out the #jobsandfunding Slack to see what other opportunities Gatherers are sharing.

Engagement Producer, Early Childhood, SCPR: “S/he will look for creative approaches to engage the community in coverage and identify the information needs and habits of stakeholders. Working in SCPR’s cross-platform newsroom, s/he will also report, write and produce reports, post online stories, and use social media and engagement tools to report, engage sources and listeners/users, and develop engagement projects. (This is a temporary, 4-5 month position.)” Location: Los Angeles. Deadline: July 17 at 5pm PT. 

Audience Growth Manager – Innovation and Growth, Grist: “The Audience Growth Manager will work on using data and insights to help formulate and execute plans to grow Grist’s audiences and determine whom we should target. We are looking for someone with experience building audience reach in a media brand.” Location: Seattle or NYC preferred.

Community Updates

The Gather Slack is the thriving hub of our community, where we brainstorm together, ask for and offer advice, and connect with each other. Join here
  • Example discussion guides: A Gatherer is looking for discussion guides that do a great job of framing conversations on “meaty” issues. Offer your examples here.                                                                
  • More active moderation: What are good policies and practices as you move beyond “rejecting bad comments” to engaging with readers online? Join the conversation.
  • COVID + grants: How has COVID changed what types of grants you’re looking for, or the types of funding available? Share what you’re experiencing here.                                                                                 
  • Video analytics: Have you had to think through a video analytics strategy? A Gatherer wants to hear more.
  • Newsletter segmentation: “Is there a case for not using segmentation in email newsletter strategy?” asks a Gatherer. What do you think?
  • Poll on boycott: The results are in from the #paidacquisition poll on the social media advertising boycott. Respondents aren’t changing much - yet. The poll sparked a nuanced discussion about the boycott’s impact and questions. Join the conversation.
  • Understanding audience needs: Gatherers talk about why this is so important after a recent ONA chat. Read more here.
  • Gmail truncation: What are your tips for avoiding newsletter truncation in Gmail? Read replies and share your own.

Hot Read: "The Fullest Look Yet at the Racial Inequity of Coronavirus" by Richard A. Oppel Jr., Robert Gebeloff, K.K. Rebecca Lai, Will Wright and Mitch Smith at The New York Times. (This is the Gather community's most-shared story on Twitter this week. Look for other 'hot reads' in Friday's Nuzzel newsletter and in the #reads channel on the Gather Slack.)

Meet Julia Campbell, this week's Featured Member.

Name: Julia Campbell

What you do: I lead the Branded Content Project for the Local Media Association, the Local Media Consortium and the Facebook Journalism Project.

Why you’re on Gather: I’m on Gather to learn as much as I can about the incredible work happening at media organizations across the industry. One of the primary focuses of our project is to share as many success stories, best practices and new ideas with local media of all shapes and sizes. Gather has helped us discover innovation happening in every corner of the media ecosystem.

One thing you want to learn on Gather: I hope to learn about successful business models created around engagement and audience development strategies. It’s exciting to see how teams are building sustainable, creative media businesses around their audiences.

One thing you have to share on Gather: I would love to share details and strategies on the best ways to merge “church and state” of the media industry. The business of storytelling is a fantastic revenue stream for media organizations of all types.

One thing about your work that gets you especially pumped up: Seeing local media organizations experiment and succeed.

Who or what inspired you to get into this work? I always loved watching TV, so I found a way to turn that into a career.

Would you rather work in chaos or quiet? Chaos! I’m a former TV newscast director and we thrive when things are just barely under control.

Links for ways to connect with you. 
Twitter @campbelljulia & LinkedIn
Local Media Association - The Branded Content Project
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