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03.18.22



 

EDITOR'S NOTE 

As demonstrated by the NFT players and play over the past week, crypto collectibles can have reach and utility beyond the digital realm. Brands are being built on NFTs, just as NFTs are helping existing brands enhance their offerings and expand their audience outreach (looking at you, Gucci). Read on for how the continued mainstreaming of NFTs has generated interesting projects and partnerships as much as a new model for brand-building.

Reach out to us with NFT-related tips or stories for potential coverage in our upcoming editions. 

THE BIG STORY


What's fueling the NFT conversation

Images: Opensea.io

YUGA LABS ACQUIRES CRYPTOPUNKS AND MEEBITS

WHAT HAPPENED: Yuga Labs, the creator of the megahit Bored Ape Yacht Club, has acquired the rights to the CryptoPunks and Meebits collections from Larva Labs. The deal includes 423 CryptoPunks and 1,711 Meebits. Per the company, the purchase will also see Yuga Labs transfer “IP, commercial, and exclusive licensing rights to individual NFT holders.”

While Larva Labs has previously been hesitant to grant these rights to its buyers, Yuga Labs has allowed BAYC holders to fully license their NFTs for commercial purposes. In a statement, the BAYC producers add, “We’re not in a rush to do anything but give people their IP, see what they build, and listen.”

WHY IT MATTERS: Mainly, the deal represents the biggest NFT-related consolidation, making Yuga Labs the keeper of the three largest NFT collections in history. Further, granting CryptoPunks and Meebits owners licensing rights guarantee them (and future buyers) a value-add, enabling them to create derivatives of their NFTs. It’s a model pursued by collections like World of Women and of course, BAYC, its IP having been licensed for a TV show and a band, among other projects that have ensured its mainstreaming.

 

THE NFT DROP TO KNOW


The release shaking up NFT commerce

Image: @AntonymNFT on Twitter

ARTWORK: Antonym: Genesis Collection

THE LAUNCH:
 Earlier this month, the self-dubbed “phygital lifestyle brand” Antonym dropped its Genesis series of 8,888 NFTs in a public Dutch auction. Making up the company’s flagship collection, the tokens depict a two-headed figurine, appearing in a generative assortment of traits from colors to patterns to textures. Buyers of the NFTs can eventually redeem an actual limited edition art toy corresponding to their NFT, as part of Antonym’s bid to bridge digital and physical collectibles.

THE RECEPTION: Entirely respectable. At launch, the mint raked in some ​​2,996ETH ($8,861,167) in total sales volume by more than 5,000 unique buyers, according to Cryptoslam. It sold out in due time. The art reveal on March 12 saw sales once again peak, alongside chatter on social platforms as holders flaunted their Antonym purchases. As one buyer tweeted, “Im more excited for @AntonymNFT reveal [than] I was for mint.”

WHY IT MATTERS: By straddling NFTs and art toys, Antonym effectively bridges (and capitalizes on) the audiences for both forms of collectibles, to say nothing of its roadmap that lays out a savvy model for building a brand off of NFTs. 

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THE WEEK'S NFT RANKINGS

In partnership with  

                                                                          Last 7d Sales                    Last 7d Changes
 1  Bored Ape Yacht Club                                $30,140,861                           62.36%
 2  Meebits                                                        $29,620,509                          853.04%
 3  Mutant Ape Yacht Club                               $28,351,086                          208.22%
 4  CyberBrokers                                              $14,067,982                           60.24%
 5  Crabada                                                        $11,971,621                          48.26%
 7  Dour Darcels                                                $11,718,201                          53.20% 
 8  Doodles                                                         $7,907,976                           74.85%
 9  CloneX                                                           $7,793,881                           54.53% 
 10  Axie Infinity                                                 $7,529,892                           21.36%
For the week ending 3/16. Source: Cryptoslam
WHAT'S TRENDING

Image: Dourdarcels.io

DOUR DARCELS
The creation of famed blogger Darcel Disappoints (aka Craig Redman), Dour Darcels encompasses 10,000 generative NFTs, so-called “moody frens,” based on Redman’s cycloptic avatar. The mint commenced on March 4, kickstarting a steady rise in sales volume and price over the past two weeks. Where the average price started at 0.13ETH, it stands at 1.13ETH as of March 16, ensuring a spot within OpenSea’s top 10 ranking

One clear factor? The announcement of a collaboration between Dour Darcels and legendary French retailer colette earlier this week, featuring 25 1/1 NFTs marking the 10th anniversary of the former and the 25th anniversary of the latter. Set to launch next week, it’s bound to be fuel for the cyclop’s existing hype.
THE INNOVATIVE WAY TO MINT
Created by creators for creators, CXIP is an eco-friendly and standardized NFT minting solution that promises true provenance, identity, and security. The software mints NFTs with unbreakable URLs, permanently stores NFT metadata via IPFS + Arweave technology, and requires each NFT to be signed or authenticated by its artist. Provenance chains are tracked to flag counterfeits, and additional copyright registration with the US Copyright Office is offered. Its PA1D smart contract further allows creators minting with CXIP to collect royalties across marketplaces. LEARN MORE
Sponsored by
NFTS IN THE NEWS

Image: Lehmann Maupin
COLLECTAR BY LEHMANN MAUPIN
Lehmann Maupin has gone all in for digital art. Last week, the gallery launched CollectAR, a platform created in collaboration with Nifty Gateway and dedicated to augmented reality works. It’s debuting with Ashley Bickerton’s Ocean Chunks series, which can be accessed at three New York City locations, and purchased as NFTs, available on March 29 in editions of six with prices starting at $10,000 each.

WRANGLER X LEON BRIDGES NFT COLLECTION
Launched to mark the brand’s 75th anniversary, Wrangler and Leon Bridges’ first collaborative NFT drop packages an animated digital collectible (in 75 editions) with benefits from additional metaverse wearables to a VIP pass to a private event at New York Fashion Week. The auction ends in two months and bids currently start at 0.30ETH ($820.64).


Image: Voice

VOICENFT RESIDENCY
As it exits beta, NFT platform Voice is not just mapping out a multichain strategy, but initiating its VoiceNFT Residency program to elevate creators in its community. The residency will see emerging artists matched with established ones, with selected creators receiving additional one-to-one technologist support, marketing assistance, and networking opportunities.

KREATR AND ARTWRLD LAUNCH
Another week, another emerging batch of NFT marketplaces. This week’s launches: KREATR, an AI-powered platform aiming to help artists and photographers mint and sell their physical works as NFTs, and Artwrld, which hopes to bring contemporary artists into the digital fold and to which the likes of Walid Raad, Mel Chin, and Swoon have already signed on.


Image: Opensea.io

FASHION FOR PEACE BY VOGUE UKRAINE X VOGUE SINGAPORE
NFTs continue to serve as a fundraising tool to support humanitarian efforts in Ukraine. On March 15, Vogue Ukraine teamed up with its Singaporean counterpart, itself already entrenched in the NFT realm, to launch Fashion For Peace, a collection of NFTs by Ukranian creatives such as Anna October and DressX. All primary sales proceeds will go towards Save The Children.

GRAMMY AWARDS X ONEOF
In the run-up to its awards ceremony in April, the GRAMMYs has teamed up with OneOf for a series of NFT drops throughout this month. In line with the NFT platform’s mission to elevate women and POCs in the Web3 space, the collectibles have been created by NFT artists from diverse backgrounds. A collection by Emonee LaRussa has been released this week, with Andre Oshea and ThankYouX’s works to drop in the next two weeks.


QUANTUS GALLERY
Billed as Europe’s first NFT advisory service, Quantus Gallery will open a physical gallery in London later this month. Besides serving as the company’s HQ, the space will exclusively exhibit NFT works, beginning with Pierre Benjamin’s Crypto Stars series.

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EVENT SPOTLIGHT


Upcoming NFT events to watch

NFT | LA | MARCH 28 - 31 | LOS ANGELES
Over three days, NFT | LA will host more than 60 exhibits and talks featuring crypto creators and thought leaders. Along the IRL conference are various metaverse integrations and performances highlighting the city as a conduit for web3 adoption. LEARN MORE


NON-FUNGIBLE CONFERENCE | APRIL 4 - 5 | LISBON
This event will activate the global NFT community for two days’ worth of talks, workshops, and experiences covering topics ranging from art to gaming. Digital pioneers Kevin Abosch, Obvious, and Mario Klingemann are set to feature. LEARN MORE

ON OUR RADAR


What's on the NFT horizon

Image: Opensea.io

GUCCI GRAIL
Gucci is chalking up yet another NFT outing, this time in partnership with 10KTF. The brand and NFT project are set to release Gucci Grail on March 23, a mint that’s projected to unveil Gucci’s first digital wearables. 


“A MUSEUM OF THE RUSSIAN-UKRAINIAN WAR”
In the wake of the millions raised through NFT sales to fund Ukraine’s war effort, the country’s Deputy Minister of Digital Transformation, Alex Bornyakov, has hinted at an upcoming NFT collection to serve as “a museum of the Russian-Ukrainian war,” with each token depicting an event from the war backed by a trusted new source. “We want it to be cool, good-looking, and it takes time,” he added.


INSTAGRAM EYES NFTS
Amid all the metaverse projects unveiled at last weekend’s SXSW comes the announcement from Meta CEO Mark Zuckerberg that “we’re working on bringing NFTs to Instagram in the near term.” The move follows that of other social media platforms including Twitter and Reddit that have enabled NFT profile pictures.

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IN CASE YOU MISSED IT


Catch up on Jing's NFT coverage

"Unlike the traditional system, the artist is the new gallery, the marketer, the financier, the salesman — the whole shindig. Maybe that is the new normal."
— Thomas Webb
Artist and Founder of CryptoWeebs
 

What NFTs Mean For The Future Of Art Creation, Curation, And Commerce
Panelists at NFT — The Future of Art? at Viennacontemporary tackled how digital art is reshaping the roles of artists and collectors.

How Can Museums Better Engage In And Reimagine NFT Commerce?
A clutch of NFT marketplaces are emerging to support museums' NFT auctions, but how should institutions approach these sales?

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