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Georgia Tourism Conference Update

While considering how to proceed with the Georgia Tourism Conference, Explore Georgia’s utmost concern was the health and safety of our partners. We also wanted to find a way to meet the need for professional development and fulfill the benefits of our industry professionals coming together. To maintain both of these important principles, and with support from our local hosts, we have made the decision to reschedule the entire Georgia Tourism Conference to 2021. Mark your calendars for the next Georgia Tourism Conference to be held August 30 – September 1, 2021, at Lanier Islands Legacy Lodge. 

In lieu of this year’s conference, we are pleased to offer two new professional development program options. 

The Georgia Tourism Summit will be held on September 2, 2020, as a one-time only event. This Summit will be a one-day version of the annual Tourism Conference, including the Governor’s Luncheon program. Additional details are below so your planning for this special event can begin. 

Beginning on June 9, we will also offer a new monthly webinar series, which will bring the conference’s breakout sessions directly to you, free of charge. 

This updated programming will help meet our goals for education and collaboration, while ensuring the safety and well-being of attendees during this unique time.
Georgia Tourism Summit
Wednesday, September 2, 2020
8:30 a.m. – 3:30 p.m.
Lanier Islands Legacy Lodge

The Summit speaker lineup is stellar, and the registration rate is affordable. The program includes national updates and insights, research, remarks from Governor Kemp, and details of the Explore Georgia FY21 plan. Keynote speakers include:

Roger Dow, president & CEO, U.S. Travel Association
Adam Sacks, president, Tourism Economics
Amir Eylon, president & CEO, Longwoods International
Matt Clement, CDME, senior vice president, marketing, Arrivalist

Attendance is limited to 200 partners to allow for social distancing and safety measures. The event will adhere to the health and safety guidelines outlined by the Centers for Disease Control and Prevention. We will continue to monitor the situation and will update attendees should this affect the event in any way.
Explore Georgia Second Tuesday Webinar Series

Beginning June 9, our new monthly webinar series will bring the conference learning experience to you, free of charge. These one-hour sessions will focus on topics ranging from product development to various aspects of marketing, visitor services, and sales. A full calendar of webinars (through June 2021) is available on the Explore Georgia Tourism Industry Portal. Be sure to block off the second Tuesday of each month at 2 p.m.
Upcoming Webinars
  • June 9, 2020: Fine-Tuning Your Brand Position & Marketing Pillars: 3 Exercises You Can Do Now
    Haile McCollum, owner and creative director, Fontaine Maury
    2 p.m.

  • July 14, 2020: Events & Festivals in a Post-COVID-19 World
    Tyra Hilliard Warner, renowned risk management expert and meeting planning consultant
    2 p.m.

  • August 11, 2020: Crisis Communications and Management
    Lawrence Wells, award-winning journalist and crisis communications expert
    • 2 p.m. – 3 p.m.: Part 1: Overview/Lessons Learned from COVID-19 and other disasters
    • 3:30 p.m. – 4:30 p.m.: Part 2: Crisis Plan Development

  • September 8, 2020: Group Tour Primer: 5 Steps to Become More Group Tour Ready
    Sally Davis Berry, group tour industry expert
    2 p.m.
For more information, please contact Cheryl Hargrove, director of industry and partner relations, at or 404-971-1559.
Georgia This page is part of the electronic travel newsletter program brought to you by Georgia Department of Economic Development, 75 Fifth Street N.W., Suite 1200, Atlanta, GA 30308 © 2020, GDEcD. All Rights Reserved. All other marks belong to their respective owners. All materials Copyright © 2020 by Explore Georgia
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