North Atlantic Business Advisors 

3-Minutes of Insight and Inspiration

July Edition

This newsletter has been created for you - discover useful business advice and insight, gain access to powerful client success stories, and keep up with how North Atlantic is staying involved and active in the local community.

Contact us today for a complimentary, no obligation,
valuation of your company. 

Click Here To Explore North Atlantic Business Advisors
Insight and Wisdom with North Atlantic
Questions To Ponder
Summer is officially in full swing and while much of your competition may be vacationing, now is an optimal time for a business owner to plan and strategize to capture new business opportunities. It may not be easy to evaluate your business from an objective standpoint, but nonetheless it is integral to its ultimate success. Success in any industry means constant innovation and reflection - so why not use these summer months to get ahead?

It is important when evaluating your business to ask both the big and smaller picture questions. When looking big picture, for example, you could ask: Are we following our mission statement? Is it the right one? Is my company business strategy supporting that mission? Do any areas of my business require the input of an external advisor? What does the future of both my industry, and company look like, and is my company aligned with this vision?

When looking at the smaller picture questions, you could ask: Is my current marketing strategy achieving all our set company KPI's (Key Performance Indicators) and is it comprehensive enough? Am I effectively reaching my target demographic?

These are just a few of the questions that business owners may contemplate during this opportunistic period of evaluation and reflection. To stay ahead of the competition, and to ensure your company continues to innovate and grow at a rapid pace, these summer months can play a crucial role towards the success of the business you love.

Leaders Leaving a Legacy

“My view is there's no bad time to innovate" - Jeff Bezos
Jeff Bezos is known today as a business genius who was able to radically change the concept of consumer purchasing with the creation of his company, Amazon. Clearly a gifted individual even early in life, Bezos would tinker with various electrical contraptions that he would find around his house - eventually turning his parents garage into his own personal laboratory. He soon graduated from high school, named Valedictorian of his class, and headed to Princeton University to pursue a degree in both computer science and electrical engineering. His impressive resume and high level of intelligence quickly impressed firms upon his graduation in 1986, and only four years later became investment firm D.E Shaw's youngest Vice-President in company history. Recognizing that he could succeed beyond the world of Wall Street finance, Bezos moved into e-commerce, a space that was growing at an incredibly fast pace in the mid-nineties. From there, Amazon grew quicker than he could have ever imagined - and by 1997, the company had gone public, reporting strong annual revenue among the many failing experiments of the nineties. Today, Amazon is one of the largest e-commerce companies in the world and has since moved into hundreds of other industries that even Bezos could never have predicted would happen. The non-traditional and risk-laden path that Jeff Bezos took in his business and his life shows us that a powerful vision, coupled with strong execution and a true belief in the idea, can go a very long way. 
'Name Your Price' Package
Deciding to sell your business is often a process that takes years to achieve - but at the end of the day, it can be said that every business is for sale, at the right price. However, many business owners think that their exit is many years away. While they're strategically growing their businesses, they seldom plan for an exit. Invariably, many years may pass, and without some catalyst to trigger a business sale, they remain unnecessarily attached to a mature and exposed business. A possible solution?

Consider exploring our no-obligation, "Name Your Price," business listing package. This allows you to list your business for sale - at a price of your choosing. We then utilize our professional network of extensive global buyer outlets to identify if there is an opportunity for your business to receive an exceptional financial offer that you never thought was possible. 

Even if you are not necessarily looking to sell your business today, you may be willing to sell if the price was attractive enough. Isn't this right? Start a conversation with us today - a short phone consultation is completely free of charge and has the potential to lead to an attractive and opportunistic sale. 

Explore this package further - click here!
North Atlantic - Summer Travels
Beautiful Newport, Rhode Island - We're watching a professional match at the International Tennis Hall of Fame!
Tranquil Nantucket, Massachusetts - We're relaxing at the Brant Point Lighthouse on a perfect day!
How Do I Determine a Reasonable Asking Price For My Company?
Determining the proper value of a privately-held company can often be an enigma to any business owner. There are secrets to obtaining an optimal price for your business. We believe you should educate yourself on how to achieve this or hire an advisor to unlock those secrets. Click on the link below to learn more. 

Business owners often, due to unpreparedness or lack of knowledge, settle for a deep discount when selling their business - possibly forfeiting years of hard work and dedication.

Our blog article explores ways in which business owners can facilitate the sale of their company and receive a fair price. It also includes basic steps and strategies that one should take when stepping up to the negotiation table. 

Click here - Unlock secrets through North Atlantic's insightful blog article. 
 Business Success Stories
Broadside Media
Kyle Barker, founder of Broadside Media, grew up in a household that had always embraced technology. When choosing his career path in life, Kyle wanted to capitalize on what he knew best, in an age where it was clear technology was becoming more and more important. Therefore, in 2006, he founded Broadside Media - originally focusing its services on 360-degree video tours, search engine optimization, and website design. As the business grew rapidly, Kyle made a life-changing decision - deciding to focus the company's resources and services on what he believed would be crucial in the near future. As a result, Broadside Media's focus turned quickly to the more complex concepts of productive behavioral targeting, parametric data analysis, machine learning optimization, and much more. As Kyle says: "Beyond just building a pretty website, we’re interested in promoting that business, streamlining their operational processes through the web when possible, and helping them track their successes in tangible ways." Today, it is clear that Kyle's strategy has paid off - Broadside Media services hundreds of companies around the globe and has stood out as a unique and powerful option thriving in an often saturated and ultra-competitive market. 

Click this link to explore Broadside Media further!
Here at North Atlantic we provide a number of targeted services - business consulting, valuation, exit planning, and brokerage, all personalized to our client's unique needs.

Learn more about what North Atlantic can do for you -  simply contact us for a free, no obligation consultation. 

For inquires, questions, and comments, please contact our West Hartford, CT, office at 860-521-4000, or send us an email at Interact with us on social media - North Atlantic Business Advisors is on LinkedIn, Facebook, Twitter, Instagram, and Google Plus!

Produced and Distributed by Matthew Salerni of North Atlantic Business Advisors LLC
Copyright © 2018 North Atlantic Business Advisors. All rights reserved.

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North Atlantic Business Advisors · 61 South Main Street, Suite 210 · West Hartford, CT 06107 · USA

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