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A Day in the Life of a Brewer at the Alchemist, Home of Heady Topper

You’ve tasted the beer. This is how it’s made.   Burlington Free Press

SimpliSafe: Home Security Done Right

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How IKEA Got CööL: The Furniture Giant's Rise from Boring Basics to Hyped Homegoods

It started with a vase, which lingered around my desk at Esquire after a photoshoot and which I eventually gifted to a friend who had become equally obsessed with it. Before the appearance of the vase, I had associated Ikea with cultural references that deemed it boring at best and uncool at worst.   Esquire

The 25 Most Influential Movie Scenes of the Past 25 Years

Sometimes, all it takes is a single scene to change moviemaking for good. (“Rosebud . . .” comes to mind.) And while many of the last quarter-century’s films have awed, inspired, and offered up iconic entries into the cultural canon, only some—and particularly, only a few individual moments—have genuinely influenced how future films were made.   Vanity Fair

The Untold History of Budweiser’s ‘Whassup?’ Super Bowl Commercial

How a grainy VHS tape became one of the most famous ads of all time — and went viral before viral was even a thing.   MEL Magazine


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