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ELEVATOR is like when someone pays for your morning coffee. It’s a dose of goodness in your inbox. We carefully curate interesting eye and brain candy just for you.
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A Day in the Life of a Brewer at the Alchemist, Home of Heady Topper

You’ve tasted the beer. This is how it’s made.   Burlington Free Press

SimpliSafe: Home Security Done Right

[Partner]  Home security systems should prepare you for the worst. So why do they have to be such an expensive hassle? With SimpliSafe, they don’t. SimpliSafe’s award-winning system is effective and reliable, whether you go for one of their hand-picked kits or customize a system of your own. It's easy to use at a fraction of the cost. There’s no contract or landline required. And you’ll get 24/7 professional alarm monitoring for just $15/month. Over 3 million Americans are protected by SimpliSafe already. Try it today with free shipping and a 60-day risk free trial!   SimpliSafe

How IKEA Got CööL: The Furniture Giant's Rise from Boring Basics to Hyped Homegoods

It started with a vase, which lingered around my desk at Esquire after a photoshoot and which I eventually gifted to a friend who had become equally obsessed with it. Before the appearance of the vase, I had associated Ikea with cultural references that deemed it boring at best and uncool at worst.   Esquire

The 25 Most Influential Movie Scenes of the Past 25 Years

Sometimes, all it takes is a single scene to change moviemaking for good. (“Rosebud . . .” comes to mind.) And while many of the last quarter-century’s films have awed, inspired, and offered up iconic entries into the cultural canon, only some—and particularly, only a few individual moments—have genuinely influenced how future films were made.   Vanity Fair

The Untold History of Budweiser’s ‘Whassup?’ Super Bowl Commercial

How a grainy VHS tape became one of the most famous ads of all time — and went viral before viral was even a thing.   MEL Magazine

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@henrythecoloradodog | Leadville, Colorado
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