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Welcome to Nonprofit Megaphone's monthly newsletter! We are excited to share what we are working on, resources to help your organization, and a little bit about the clients with whom we are privileged to work. 
Everyone is at Home... And Using Google Search!

With COVID-19 precautions in full force, everything is going digital. This is a phenomenal opportunity for many organizations to reach new audiences through the Google Grant. 

Many of our clients are seeing the power of a fully online platform in new ways, now that physical work is more restricted. We are thankful to continue to help create a virtual bridge between you and your community.

As the digital shift takes place, please feel free to let us know if any of your events are postponed or changed to a remote setting. Your Grant Manager can update any relevant ads in your Google Grant account to reflect the new changes. 

As you know, many people may be working remotely, pursuing education online, and doing their best to stay home for the next few weeks, turning to the internet for information and resources. 

So what can we do to help?

The Google Ad Grant is a powerful tool that meets people where they are, providing information to them when they are actively searching for it. Writing simple blog posts with helpful, relevant information that relates to your organization is a great way to help communities right now and simultaneously continue to build awareness for your organization. Here are some search terms that have gained popularity recently to give you an idea:

  • Things to do online / learn online

  • Tips for working remotely

  • Past performances (recordings) to watch online 

  • Live streams (in place of in-person events)

  • Staying healthy while traveling

  • What is a virus?

  • How to practice social distancing

  • Fun things to do at home with kids

If you choose to write any articles and would like us to create ads for the new content, please reach out to your grant manager directly and include the URL for your new blog post(s). We are happy to write these new ads for you!

In addition, Google has restricted ads that specifically address "coronavirus." You can read about the reasoning for this decision here and here. While you may create landing pages on your website that address coronavirus, we expect that the ads created for coronavirus will be disapproved in order to adhere to Google's policy. Therefore, we suggest creating broader content around topics such as the above bullet-pointed list.

Many of our staff are mothers who are now working from home with their children while schools are out of session. As a result, you may hear the sound of children in the background on your regularly scheduled courtesy calls during this time. If this is a concern for you, please reach out to reschedule your courtesy call for a later date! We are happy to adjust as needed to accommodate your needs and preferences.

From our family to yours, we wish you safety and good health throughout the coming weeks. If you have any questions or concerns, please reach out. We are more than happy to help. 


Be well,

Grant Hensel
CEO, Nonprofit Megaphone

Package Spotlight: SEO Content Add-On
Wish you had more time to create robust content for your website or blog? Well, wish no more!

Nonprofit Megaphone's writing team is here to help you finally cross this off your to-do list. Our clients have shared that it is such a relief to have fresh content reliably produced for them each month, all without having to lift a finger. 

Plus, we focus on writing content that is designed to perform well in both organic search as well as the Google Grant, so you get double the benefit. 


Want to learn more? Ask your Sales Contact, Grant Manager, or Client Happiness Manager. 
Want A Free Month Of Google Grant Management? Refer a Friend!
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Nonprofit Megaphone · 1811 W 21st Pl, Suite 2 · Chicago, IL 60608 · USA

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