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Ideas. Insights. Inspiration.
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ADdicted

Hands down, my favourite ad shown during last week's Academy Awards was Google's "Find your Scene" ad, which highlights a number of Google features in a unique and compelling way.

If you're not a movie-lover, you may not understand everything happening in the ad until the halfway mark, where the film references become much more obvious.But it's important to keep the context in mind: this commercial was aired during the Academy Awards, which was likely to be watched by, you got it, movie lovers!

These days it isn't difficult to target an audience with your ad. But an advertiser willing to create a distinct ad for a target audience (or to tie-in to a specific event) is far more rare than it should be.

Have a watch and let me know what you think.

- dp
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"And you are...?"

My name is David Pullara, and I'm a senior business leader with a passion for strong brands and experience across multiple industries. Both my first and my most recent jobs were at start-ups, but in-between I spent 12 years in leadership roles at some of the world's most renowned, consumer-focused Fortune 500 organizations: Starbucks, Yum! Brands (Pizza Hut), Coca-Cola, and Google.

To learn more about me, use one of the links below. 

And if your business needs an innovative thinker to help bring an idea to life or help solve a tough business challenge, then let's chat.
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