Connection News

To Sell or Not To Sell… That is the Question

By Chenine Humphrey, CPB DFA

Work ‘on’ your business rather than ‘in’ your business… focus on your ‘niche’… work with your ‘ideal’ client, ‘specialize’ in an industry or software… and the list goes on and on…

These are the buzz-words in our industry that bookkeepers are continually being told they need to pay attention to in order to sell themselves as a bookkeeper looking to provide advisory services in today’s marketplace.  As we move from the traditional technician to our new roles as knowledge providers and start taking those steps to change our mind-set it’s, to be quite honest, a little overwhelming. 

Where do you even start??  Read More
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Social Media and Your Business
By Debrah Burleigh, CPB
I know there are a lot of reservations with social media for some people, here are some comments I hear:  “I am too busy”, “I don’t know what to share”, “I don’t want to share my personal information”, “it doesn’t work”, “our sales are good we don’t need social media”.  Well, I personally have a passion for social media!  I’ve invested many hours in this subject and I really enjoy seeing how beneficial it is to have a social media ‘presence’ in today’s business world.  
I feel it is important for all businesses to use some form of Social Media platform, which also allows businesses to stay up-to-date with the latest trends and technology in their industry.  For one, when was the last time you went to the yellow pages book to find a local business?  Everyone is online looking for a plumber, roofer, electrician …and bookkeeper.   

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Making The Most of Your Website

By Calvin Wray

What would you do if you discovered that a person representing your business was actually “misrepresenting” your business? Giving a less than stellar first impression or even doling out false or stale information about your company?  Maybe you’re in this predicament right now and you aren’t even aware the problem exists... 

Of course, I’m talking about your website! Yes, your website is part of your sales force even if it isn’t actually a person! Your website never sleeps, takes weekends off or goes on vacation. This is awesome news if your website does a spectacular job of telling your story.  On the other hand, if leaving your website to do the talking for you at 6:30 on a Saturday night, or midnight on a Tuesday makes you nervous, here’s a list of things you can do to get your 24/7 sales bot back on track.  

What To Do?? 
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ABOUT WATERSHED9 MARKETING – Your Website Is Only The Beginning. 

This is what happens when designers decide to put on big boy pants and build a real company!  Our partnership is the result of years of excessive white-boarding, late night coffees, and a desire to build better websites and marketing solutions for clients across North America. Are you looking to get more customers and clients? Do you want more people know that you exist and that you really do have great products and services?  Contact us. We will make it happen. 

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