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Diversity hiring startup launches new product after Nasdaq’s announcement to de-list companies with boards lacking diversity or transparency.
Two and a half years ago, Blendoor, a B2B diversity SaaS startup developed the de facto rating for corporate diversity, equity, and inclusion (DEI). BlendScore™, like Moody’s and S&P, is an unsolicited rating (it does not require disclosure) because data collection and analysis is automated for 700+ companies, across 24 industries, from thousands of public sources.
The new product powered by BlendScore serendipitously launches a week after the Nasdaq proposal to require companies to disclose data and diversify their boards or risk de-listing. Blendoor targets the 75% of currently-listed Nasdaq companies that fall short of the proposed requirements.
About the Product: Like Credit Karma (recently acquired by Intuit for $7.1B), BlendScore’s snapshot shows a breakdown of your company’s rating, industry benchmarks, and risk across three dimensions: (1) talent strategy, (2) employer brand, and (3) compliance.
Companies that subscribe to Blendoor’s enterprise SaaS get an AI-driven ‘DEI Sherpa’ instant recommendations, tracking, alerts, and diverse slates of qualified executive and board-level talent, for a fraction of the cost of consulting or executive search. Blendoor has seen a 400% increase in inbound demand since June; they primarily sell to ESG/impact funds and public companies like these.
“Millennials and Gen Z job seekers are awake,” says Stephanie Lampkin, Founder and CEO of Blendoor. 76% of job seekers and employees today report that a diverse workforce is an important factor when evaluating companies and job offers (Glassdoor).
“Post-2020 firms must authentically respond to the changing social climate or risk losing talent and access to capital. Demographic data disclosure will soon be mandatory; luck favors the prepared.”
About Blendoor: Blendoor is a venture-backed, diversity hiring SaaS and people analytics company founded in 2015 by Stanford and MIT alum, Stephanie Lampkin. Blendoor has employed 21 people across 5 countries, served over 1.1M professionals and 279 companies in the US and Canada. For more information about Blendoor, email slampkin@blendoor.com. Download media assets.
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