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SEPTEMBER 2018
SUCCESS AT THE INTERNATIONAL WOODWORKING FAIR!
We had another successful year at the IWF. Our booth was made entirely out of our product lines and was a great display of our quality, custom capabilities, and material diversity. Here were our key booth features:
Interactive High-Gloss Acrylic Scratch Test:
We setup a piece of standard high-gloss acrylic next to our Reflekt high-gloss hardcoat acrylic and let booth visitors scrub over both surfaces with stainless steel wool. The results were impressive as visitors witnessed the difference between the easily scratched standard acrylic and the most scratch resistance acrylic on the market: Reflekt.       
Reflekt High-Gloss Flooring:  
Attracting a lot of attention was our white high-gloss floor made from the Reflekt product line. This was the third trade show we've used this flooring to prove Reflekt's durability as thousands of visitors have walked all over it and it still looks great! Additionally, Reflekt's 90% gloss level created eye-catching reflections from the lighting in and around our booth like no other display at the show. 
Debut of Eight New Colors: 
Introduced at the show were six new UltraMatte colors: Blue, Sage, Metallic Beige, Metallic Silver, Metallic Grey, and Starlight; and two new Reflekt colors: Blue and Sage. Samples of the new colors will be available soon.  
X-frame + Barn Door Styles: 
In late 2017, we launched our Barn Door Styles (Z-frame, I-frame, and H-frame) with tandem with our Roücke HD Americana collection. The X-frame was released at the show as an additional product offering for over-sized doors. 
Magnetic + Dry-Erase Boards:
In another interactive display that shows our versatility and product innovation, we setup a Reflekt Magnetic Marker board that has dry-erase certification and extreme stain, scratch, and chemical resistance. 
Variety of Custom Doors:
Highlighting our cut-to-size door program the back wall of our booth displayed 24 custom doors in various styles, materials, and color combinations. This visual helped visitors understand our quality, capabilities, and material diversity. 
PROJECT SPOTLIGHT: VANLIFE CUSTOMS
Vanlife Customs selected Roücke HD for this stunning application of textured melamine. Based in Denver, the Vanlife Customs team builds one of a kind camper vans to fit a variety of lifestyles.

For this project, 'Jeff's 170" Sprinter' a bland build simply wasn't in the cards. Not only did he want something spacious, but also wanted a weekend machine that was packed full of features and amenities.Choosing one of the most popular Roücke HD woodgrain colors as custom cut-to-size doors, Basalt has a dark finish that creates a classic look while the slab doors construct clean lines in this van that's decked to the nines. The textured woodgrain and durability of Roücke HD match the ruggedness of the lifestyle this van is made for. Visit vanlifecustoms.com for more on their projects.
PREMIER EUROCASE MATERIALS AT IWF
Leuco Tool Corporation - one of the world´s largest suppliers of carbide and diamond-tipped machine tools for wood and plastic processing - used our Reflekt high-gloss material to display their tools during IWF. 

“We are always on the lookout for impressive contrasting products to show off our tooling. The Reflekt line by Premier EuroCase provides us with a sleek design with a mirror-like reflection that displays so well on the trade show floor. Our tooling is very sharp so having a product that is also scratch resistant provides us with extra durability as we are setting up and designing our displays. We also greatly enjoy the offering of so many contrasting and unique colors. These products are beautiful!” Abi Shaffer, Marketing and Sales Support for Leuco Tool Corporation said.
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