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May 2019

Welcome back, it was lovely to see so many of you at our Professional Development workshop in Wellington. We will be sending out a special edition of newsbytes with some of the exec highlights from the workshop , links to presentations and an evaluation survey.

The invoices for your membership will be issued at the end of this financial year, it would be helpful if you can raise a purchase order number prior. This membership can be funded out of your 432/421 Activity class.

We encourage you to delve into the links provided below, take up PD opportunities offered and check out our fresh new
website. We look forward to hearing about all your great initiatives in future newsbytes. A huge thank you to all our contributors.

Professional Development

Walking Summit

The walking Summit will take place in Auckland on the 20th and 21st of June. Tentative themes are walking  to school and play and Walking and Public Transport. Living Streets Aotearoa would love to have your expression of interest in either attending or presenting.  

Transport Knowledge Conference 2019 Save the Date now!

TKC2019 will be held on Thursday 5th December at the James Cook Hotel, Wellington.
 
Please share this date with your colleagues and others you know will be interested in attending. More information will be released as soon as it becomes available, including a call for abstracts and registration later in the year.


Copies of previous Transport Knowledge Hub Presentations can be found here.

IAP2 Australasia Certificate - Certificate in Engagement

Released in 2014, the Certificate in Engagement was developed to bring an Australian and New Zealand context to community and stakeholder engagement training. Very quickly the Certificate is becoming the standard that employers are looking for in staff who work in, or manage, community and stakeholder engagement.

With new concepts, new tools and with solid foundations in existing practice, the Certificate will support all levels of experience and learning, varied roles in engagement and management.

The Certificate in Engagement is for all levels of understanding, experience and learning, from the first-timer to those who wish to update or refine their skills.
Find out more here

Non-Signalised Intersections

‘Stay focussed at intersections’ is currently an Auckland wide campaign to support community engagement and encourage safe driving behaviour at ‘non-signalised intersections’. There have been 36 fatalities and 755 serious injuries at Auckland intersections between 2013 and 2017.
AT undertook several focus groups to understand driver behaviour at both signalised and non-signalised intersections. These insights, along with a full review of crash statistics and previous campaigns informed the new campaign, targeting poor driving at ‘stop’ and ‘give way’ signs.
The Single-Minded Proposition is that drivers must be focussed and pay full attention at non-signalised intersections. The call to action is ‘Stay focussed at intersections’.
Creative approach: Creative is a 60 second and 30 second video ‘Lost in thought’ supported by mixed up road signs for social media use. The radio creative supported the video approach with a Sat Nav interspersed with random thoughts of the driver.
Media: Included Facebook and Instagram with YouTube. Also limited rural cinema and radio.
The video dramatise the thoughts and stresses which go through the drivers mind, in an attention grabbing and sharable way, with many of the thoughts appearing in his mind which become visible in the car as he is driving. It will clearly demonstrate the need to focus at non-signalised intersections, no matter what is going on in your life. It ends with the crash statistics at intersections and the message ‘Stay focussed at Intersections’
The Campaign is supported by NZ Police that will be doing enforcement.
Rural Billboards

https://at.govt.nz/intersections

Cycle Lights Review is online now!

Buying Guide
Product Guide

New speed advertising campaign

The problem

Every week 12 people on average are seriously injured or killed in a speed-related crash. However a substantial portion of our society doesn’t see the connection between speeds and those injuries. Their perception is that the consequences of speeding are trivial. The problem is that as long as enough of us continue to drive at speeds above the limits, or faster than conditions suggest is sensible, people will continue to be hurt or killed.
 
Many people still habitually speed on the open road and around urban streets, i.e. driving faster than the traffic around them, frequent overtaking, tailgating, curve-cutting and high speeds. Yet driving fast increases both the likelihood of a crash, and the severity of that crash. The mistakes that we can all make in our driving have far more serious consequences at speed.
 
Individuals need to slow down, but unfortunately they don’t think they need to. They may accept that speed and injuries are related, but they refuse to make the connection between their speed and potential harm.
 

The target audience

The campaign aims to get drivers who live by the rule that the driver decides the speed, to recognise the vulnerability their speed creates for their passengers. They need to see that what feels comfortable for them is often not comfortable for their passengers; no one’s right to feel safe should be threatened by someone’s desire to drive fast.
 
The primary audience is competent male drivers aged between 35-60 years, who regularly drive a bit fast and are not keen on being asked to slow down. They’re confident in their driving ability and the fact that nothing untoward is likely to happen. They don’t see any risk with their ‘comfortable speeding’ and don’t want to slow down.
 
They might consider driving a bit slower when others are in the car, but they still believe that it’s their right as the driver to choose the speed they travel at. Audience research revealed some staunch beliefs in this space with comments like “My car, my rules”, “If you want to drive then you drive” and “My passengers should trust me, I always get to the destination quickly and safely”.
 
Their passengers may already feel vulnerable, or they may be intolerant of those who drive too fast around them, yet they don’t feel they have the right to say anything, or doubt they’ll be listened to if they do speak up.
 

The approach

Recent advertising has aimed to shift speeding drivers’ and the wider public’s attitudes about speed, taking the safe system approach with messages about human fragility and the inevitability of mistakes. It  also aims to remind people that reducing violations is a part of the safe system, and that enforcement may be needed to encourage compliance and ultimately reduce harm.
 
This campaign looks at a new way in. It uses passengers to help influence speeding drivers. It focuses on the passenger’s perspective to twist the driver’s current belief that they have a right to drive at the speeds they do. In doing so, it aims to open the driver’s eyes to the way their passengers experience their speed and asks them to recognise the vulnerability that speed can create for others in the vehicle.
 

The campaign

The campaign launches on 19 May 2019 on television, radio, outdoor (billboards), print and digital channels such as video-on-demand, YouTube and Facebook. You can view the television ad here.
 
There are also four online videos which support the campaign from 19 May:
You can keep up to date with all new material by checking the NZTA site from Monday 20 May onwards.

New Child Restraint Resources

NZTA has released the child restraints video learning resource.
 
The resource is made up of multiple short videos. On the home page there are some introductory videos and also a link to video guides for installing your child restraint. This page, regarding specific child restraints, has an introductory video, then a menu selection option. This menu selection asks questions about the certification standard for the restraint, then questions about the type of restraint. This enables the user to access a specific installation video for the child restraint.
 
In addition to this we have links to frequently asked questions and handy tips, which also link off the end of every video.
 
All of the introductory, frequently asked questions and handy tips videos are also available in Te Reo and subtitle options.
 
We have created a list of social media messages (see attached document) if you want to post about the videos on your own websites / feeds. These are presented in English and Te-Reo.
 
An example below.
  • Want help installing your child restraint?
  • Child restraints save lives. Did you know nine out of 10 children use child restraints, but eight out of 10 child restraints are not installed correctly?
  • We know installing a child restraint isn’t the easiest thing to do, so we’ve created a series of videos to help show parents and caregivers how to correctly install their child restraint and fit their child in it properly.
  • Got a baby capsule, convertible seat, booster? No problem we have a full range of videos that cover all types of child restraints, so there’s a relevant video for everyone.
  • Check out this fantastic resource. The videos are free, available in English and Te Reo, and can be found here www.nzta.govt.nz/installing-child-restraints
Bike Ready resources are now available in Te Reo

Executive Meetings

The executive has monthly teleconferences and meets once a year for a face to face meeting in Wellington. More details will be available in the meeting minutes which are available from your regional executive member, please get in touch with us if you have any issued that need to be raised at one of our meetings.

Our executive

Thank you to those of our members who have put their hands up to assist the executive with various tasks. 

SASTA EXECUTIVE

SASTA website re-development - DONE!

The refurbishing of our website is completed a huge thank you for your patience. You will notice a fresh new look and  there is some content still to be updated and we thank in advance Daniel Naude applying his expertise to this task. Any suggestions for links would be much appreciated.

SASTA E-newsletters

Our e-newsletters will continue to be delivered monthly in this e-newsletter/online format. This makes it easier for us to provide links with online content and our new website. Thank you to those who contributed, we’re proud to support your work and spread the word about your achievements. Keep those stories coming to your regional representative especially items on sustainable transport..

Interesting Reads

The wrong kind of enforcement in Bangladesh - The Lancet

Quicklinks

  • Check out the Police stats at policedata.nz
  • Road Safety advertising from around the world (NB. some of these may not meet NZTA advertising guidelines):

Are you signed up to Snap Shot? 

Make sure you receive Snap Shot the NZTA education and advertising newsletter. Contact Emily Weston, Advertising and Communication Coordinator Emily.weston@nzta.govt.nz to subscribe.

Do you get On the Go newsletters? 

For more information on cycling and walking please check the website or email biketothefuture@nzta.govt.nz. Keep up-to-date on all On the Go news by signing up today.

Joining SASTA

Do you have colleagues who would like to join SASTA, to be part  of our group, share information and support each other in our mission to make our roads safer?  Please contact your regional  representative for more information.
Thanks for reading, any feedback or items for the next Newsbytes please send to anna.blomquist@wcc.govt.nz.
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SASTA · 113 The Terrace · Wellington City Council · Te Aro, Wellington 6011 · New Zealand

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