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Special Edition! Professional Development workshop

Thank you to everyone who came and participated in our inaugural professional development workshop. It was fantastic to see so many engaged and passionate practitioners.  

Finally we love evaluation! So please let us know your thoughts so funding has been secured for the next two years and we'd love to know what you want included and and what kind of format:

Evaluation Survey

The NZTA SASTA Information Hub is now live! 

 
This hub has been created to centralise key areas of focus, share best practice learnings and capture key information links.  As this is a secure official information site, you will need to be invited to access the hub.  Please contact Trish at trish.rudolph@nzta.govt.nz to have an invitation email sent to you.

Road Safety Strategy - Margaret Dugdale (NZTA)

NZTA are currently investigating Vision Zero  with a  focus on all road users. Wider transport outcomes will consider: public health, accessibility and sustainability with an increased focus on the safe system and all people involved  in influencing (especially employers). July is set for the consultation period - 4 weeks -  and  in October it goes live.
  • Vision: A New Zealand where no-one is killed or seriously injured in any road crash
    • We plan for people's mistakes
    • We design for human vulnerability
    • We strengthen all parts of the road system
    • We have shared responsibility for improving road safety
  • Focus areas:
    • Infrastructure and speed
    • Road user behaviour
    • System management
    • Safer Vehicles
    • Vehicles as a workplace (new!)
  • Proposed Actions for 20-21:
    • New approach to speed and infrastructure - streamline by-law process
    • Raise safety standards for vehicle entering the fleet
    • Mandatory ABS for motorbikes
    • Best practice for vehicles as the work place
    • Strengthen regulation for commercial transport service
    • Drug driver testing - enhanced
    • Motorcycle safety (ACC primary )
    • Safety/accessibility of footpaths - to be consulted on later this year
    • New approach to road policing investment 
    • Targets
More investment is needed, targeted and not competing with each other. the emphasis  is on ethical principle no loss of life or serious injury is acceptable. Safe System training is looking to possible re-launch in 2020.

National Land Ttransport Programme - Michelle Lewis

The National Land Transport Programme (NLTP) is how NZTA will deliver the Government Policy Statement (GPS -10 year programme - produced very six years). There are 11 activity classes - one of which  is promotion of road safety and demand management.

The Investment Assessment Framework is how we prioritise - relevant to current NLTP (performance history,  and results alignment is entered into TIO Transport Investment Online).

Complaints about activity list to Michelle! nltp@nzta.govt.nz

Funding - Trish Rudolph

It's the end of the financial year time to review outcomes  and check your financial position (can internal funds roll over? Reports are due mid-July! This is the final column of the activity list. Make sure you include (where possible):
  • Alignment with measure of success statements
  • Reach and leverage - not just output
  • Partners who, what and how?
  • Challenges identified and future remedies, why didn't you deliver?
  • Discretionary benefits - developed relationships…
  • Building local capacity/ economic benefit /growing visibility/ connecting to other programmes/ local resources/ leveraging off national programmes
  • Gather evidence, show you have done well.
Going forward if you need a list what will and won't be funded - please ask Trish for copy.  Think of your programme as a whole - not just one-day delivery - what does it seed and grow each year? There is always room for a  pilot - be brave, be creative - outcome? Evidence, pathways - why selected this option? Have the conversation with Trish and Marceli first! They can champion us!

Advertising Update - Rachel Prince and Nikki Gates

Lots of information regarding upcoming advertising campaigns which will be coming to your inbox via NZTA and SASTA. They are always happy to share their advice. a few brief highlights coming up:
  • Speed: Your speed is shared, slow down

    • New campaign launching this Sunday TVC,  Supporting videos - FB,  online, youtube, on demand, billboards, radio and in the future: Cinema
    • Primary target : Men 35-60, Competent/Good drivers, Secondary audience: passengers to empower them
    • Consequence of speed = trivial don't link to potential harm.
    • In My Shoes will continue to run (not at the same time)
  • Restraints: Belt up - Live on

    • 60 Billboards - into bars - not on SH but not running in conjunction with alcohol (Cautious roll out to manage potential complaints)
    • All seatbelt material out of Chch due to respect for 15 April events (and Social media halted)
    • Positive feedback from the regions
    • Second roll out through vice channel (and on social and cinema)
  • Young Driver

    • Beginning of June - press, radio, TVC, online locally leaflet and press
  • Vehicle Safety

    • Currently testing  and in market in September - TVC
  • E-scooters: Scoot Safe, Give way to me please, I can't see you coming

    • Work in progress to go live beginning of June (outdoor, adshels, pavement decals, leaflets, online: Facebook, trade me and Instagram - Auckland, Hamilton, Wellington, Christchurch, Queenstown)
  • Drug Driving

    • Theme - real story of drug driving loss
    • Delayed due to April 15 - launch mid July
    • Purpose to raise the issue
  • Distractions: Let driving distract you from your phone

    • Late June - target Young people and cell phone use - TVC
  • Drink Driving

    • New campaign in testing phase - launch late August
    • Will replace solo guy (not surfing advert)

Education Update - Pam McConchie

NZTA are looking to develop recourse bank online and would love feedback on current resources. Focus on Students as global citizens with a multitude of life stories and backgrounds, broad and limited modal choices, so not just about cars. Education must be authentic, offering tasks and learning that is relevant and meaningful to their lives, not someone else's. Give students tools to make good decisions so they can be active, resilient citizens.

Specific projects:

  • School traffic safety team training video  - launch at end of term 2 (up loadable link)
  • Rail Safety Week - virtual field trip August
  • DRIVE - pilot workshop in June for professional development
  • Tracking travel - identified need to gather some hard data on how students travel to school
Remember no one has the right to make someone else feel unsafe.

Social Media - Krystle Field

Social media is about people - connecting with people and bringing value. Facebook, YouTube, Instagram, twitter, neighbourly are big platforms but also snapchat - and are always changing but also at point of saturation.

Platforms

  • Linked in - employer to employer
  • Facebook - content that moves or informs - tag and share, participate in groups, connect with liked minded people, video is the most popular medium. Events  are very useful and can be boosted.
  • Instagram - millennials, leaving Facebook, inspiring
  • Twitter - news and political, if you have a cause put it on there
  • Snapchat - popular with younger demographic (teenage demographic)
  • Neighbourly - great for targeting communities - down to suburb level, great engagement, discuss topical issues, grassroots (demographic older, slightly lower socio-economic) popular with journalists, good engagement through polls. Neighbourly has overtaken twitter

Strategy

  1. Who are you trying to reach?
  2. What platform are they on?
  3. What content do they like to consume on that platform specifically?
  4. What can I share

Good Content:

  • Is Relevant
  • Adds value
  • Has people as the focus
  • Video with captions ( see below)
  • User generated content
  • ALWAYS use an image
  • Keep it simple
  • Is Interactive or shareable
  • Has no more than 20% text - clear image, people are good
  • Has Emotional appeal
  • Should change for each platform

Interactive campaigns

  • Instagram stories
  • Polls/stickers
  • Questions
  • Comments
  • Gamify
  • Giveaways

Good video content (how people are consuming content) 

  • Has a compelling story
  • Uses the first few seconds wisely
  • Keeps it short (30 sec)
  • Subtitles!
  • Animation for complex topics
  • Has a call to action

What is Success?  - open rate, drivers to website, action?

  • Followers not a good indicator - less than 5% engage
  • Check privacy policies - best practice to check use email address

Influencers

  • Look for best match - aligns well with your brand
  • They need to be upfront disclose relationship
  • Research well - look at past work - engagement stats

When it goes wrong?

  • Get someone to check
  • Angry people - own up, apologise, rectify
  • Act quickly - don't delete (PR nightmare/media story)

Motorcycle Awareness Month - Mau Lolo

MAM will go live this September and as part of an increased lead-in time ACC want to know who to make it work across the regions.  This years campaign will utilise social media for a lot of the messaging the yellow helmet will again be the symbol of the campaign. Please contact Victoria Slade for more information.

Community Engagement - Ben Alexander

  • How you tell the story is more important than the story
  • Engagement is a two way street
  • Building the blocks of engagement - Know the why?
  • Who versus what - understand your audience as well as the topic
  • Honesty and Transparency - you get what you give
  • Educate and Influence - two way street
  • The audience are experts in living in their communities

Tools of engagement

  • Interactive drop in sessions - play
  • Community working group (cherry pick, everybody gets a seat at the table, seating plan)
  • Interactive websites - sliders, maps images are key
  • Social media
  • Community oral forums - go to the community - get to the people
  • Survey - why are you asking that question? People have the right to know where it went, what it meant and how it is relevant? Their time and energy is platinum
  • Theme maps - show connectivity, people make connections
  • What we should do should feel like an addition not a subtraction

Speed Management - Glenn Bunting

Megamaps - provides safe and appropriate travel speeds not speed limits (local authority) this is a new mandate/paradigm on speed.  Increasingly external parties are to access Megamaps (you can contact  Glenn to get access). 

Travel Demand Management - Sue Philbin 

We are currently in year one of three of NZTA developing a TDM programme. There are strong links to road safety as an increased TDM leads to an increased feeling of safety. Within the context of the GPS: reduce the need to travel by private motor vehicle, increase safety, increase access to economic and social activities and creating resilient communities.
The TDM process:
  1. Establish a vision
  2. Set goals (accessibly, health and environment)
  3. Decide on objective: position within GPS
  4. Deliver interventions
  5. Evaluate Outputs
Re route, Re-time, Remove/Reduce, Re-mode
  • HARD outcomes: HOV lanes, Bus priority, Transit interchanges, Route optimization and Dedicated cycle paths
  • SOFT outcomes: Carpooling, Wayfinding, Cycle skills, Flexible working
Best delivered as a package to maximise existing networks

Behaviour Change and Evaluation - Dr. David Stuart

What is evaluation?

Systematic determinant of the quality or value of something that is usually an intervention. What impact did this impact have? What is the difference how much change can be attributed? Not just generating evidence but reaching some sort of conclusion - pre-defined criteria of what good looks like - agreed values?

Behaviour change 

Involves complex environments, competing theories, target groups, communities or simple nudge to desired behaviour. But is a connection what we do and the people we serve. We don’t need to evaluate everything - some can be monitored.

Scoping and Design

Define the purpose, is it:
  • Learning about what is working and what is not, Deciding whether to continue doing something or not, building knowledge on what works,  or political reasons?
  • Clarify: What is it trying to achieve? (what does success look like? Vs. average, poor). Levels of outcome: outputs, immediate outcomes raised awareness, intermediate outcomes new behaviours, reducing  personal harm, long term benefits (long term healthy society)
  • Mechanism: peer pressure, empowerment, free gifts. EAST - Easy (reduce hassle factor, default), Attractive (rewards), Social (peer pressure, networking), Timely (nudge theory)
  • Context: it matters! participant characteristics, community characteristics, other external factors
Theory of action, programme logic - know the theoretical territory of your activity - Cynefin network (diagram below)

Developing key evaluation questions

Avoid yes/no answer, create reference point to understand success, unpacking success (rubric) - specific about targets. Evaluation should be part of the intervention/design phase.
Making sense of evaluation: A handbook for everyone

Joining SASTA

Do you have colleagues who would like to join SASTA, to be part  of our group, share information and support each other in our mission to make our roads safer?  Please contact your regional  representative for more information.
Thanks for reading, any feedback or items for the next Newsbytes please send to anna.blomquist@wcc.govt.nz.
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SASTA · 113 The Terrace · Wellington City Council · Te Aro, Wellington 6011 · New Zealand

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