We encourage you to delve into the links provided below, take up PD opportunities offered and check out our website. We look forward to hearing about all your great initiatives in future newsbytes. A huge thank you to all our contributors.
Evaluate Evaluate Evaluate! - not just for your projects but for us too, please let us know what you would like to see in professional development, we have funding for the next two financial years and want to make sure we are hitting the mark - use the button below to go to the survey.
There was a call out for for lots of examples of the following, please share with your colleagues:
Road Safety Action Plans
Job Descriptions
Winter road safety examples
Send examples to your regional rep or post on tempo.
Professional Development
IAP2 Australasia Certificate - Certificate in Engagement
Released in 2014, the Certificate in Engagement was developed to bring an Australian and New Zealand context to community and stakeholder engagement training. Very quickly the Certificate is becoming the standard that employers are looking for in staff who work in, or manage, community and stakeholder engagement.
With new concepts, new tools and with solid foundations in existing practice, the Certificate will support all levels of experience and learning, varied roles in engagement and management.
The Certificate in Engagement is for all levels of understanding, experience and learning, from the first-timer to those who wish to update or refine their skills. Find out more here
Submission of topics for the Transport Knowledge Conference 2019 are now open.
The 6th annual Transport Knowledge Conference will be held at the James Cook, Wellington on Thursday 5th of December. The purpose of the conference is to bring together the transport research, data and evaluation community with government officials and policy teams from the across the wider transport sector to promote the use of evidence in decision-making.
The theme for the conference is Transport’s contribution to wellbeing and liveability.
The Transport Outcomes Framework identifies the 5 outcomes (inclusive access, healthy & safe people, environmental sustainability, resilience & security, and economic prosperity) government is seeking to achieve to deliver the desired transport system. All of these outcomes are inter-related, and need to be met as a whole to improve intergenerational wellbeing and the liveability of New Zealand’s cities, towns, and provinces. To make a positive contribution across the five outcomes, the transport system also needs to be integrated with land use planning, urban development, and regional development strategies.
The conference organisers will accept topics that best align to the conference theme and Transport Outcomes Framework. This year we will consider abstracts for the following formats:
Presentation - 20 minutes (including Q&A time)
Poster - no larger than A3 in size (landscape or portrait)
There will be prizes for best parallel session presentation and best poster, as determined by conference delegates.
If interested, please submit your conference presentation title and abstract (<150 words) summarising the content of your presentation by Friday 20 September 2019.
For more information on the conference, and to submit your topic(s) online, please visit the conference website here.
For queries related to abstracts and programme please contact the Transport Knowledge Hub team directly on: knowledgehub@transport.govt.nz
Copies of previous Transport Knowledge Hub Presentations can be foundhere.
Click it good! Buckle in whānau!
Māori are over represented in crash statistics with road deaths and serious injuries increasing 118% from 54 in 2013 to 118 in 2017. They experience a much higher risk of road traffic injury per population than other ethnicities in Tāmaki Makurau.
Auckland Transport’s Te Ara Haepapa Road Safety team work with our Iwi partners and local communities to provide education and encouragement initiatives relating to Road Safety concerns, to reduce death and serious injuries involving Māori.
Their latest restraints campaign includes an animated video “Click it good”/”Whītikiria, kia ita”, with versions in both English and Te Reo Māori. The video uses an old-school hip-hop style approach, the song is sung by tamariki in the back of their car and illustrates in a fun and interactive way that everyone has to “belt up quick and click it good” when you’re in a vehicle. It features parents and their young children wearing seat belts (including a range of child car seats, boosters or capsules).
The campaign, in connection with community engagement and education, aims to raise awareness for those with Māori heritage to be secured and wearing either seat belts or in child car seats on Auckland roads. An English version has also been created to resonate with mainstream audiences and those of Pasifika descent.
click on image below to link to video.
Rail Safety Week
Rail Safety Week this year will run from 12-18 August 2019 and will be launched by Hon Phil Twyford, Minister of Transport at Parliament on Monday 12 August.
TrackSAFE NZ Manager Megan Drayton says the campaign this year aims to raise awareness about the prevalence and social impact of near misses. Last year there were more than 350 recorded near misses between vehicles and pedestrians around the country.
“Our aim is to promote safe behaviour and reduce complacency and impatience around the railway tracks.”
The theme ‘Every near miss has an impact’ reflects that each near miss affects many people.
“These events can have an emotional impact on the people involved, including pedestrians/motorists, locomotive engineers (train drivers) and other rail employees, rail users and witnesses.
For more information about supporting the campaign, contact Megan on and/or Tammy Flavell.
New driver distraction advertising campaign
The problem
Driver distraction is often the initial factor in the chain of events that lead to a crash. There are many potential causes of driver distraction such as events or activities taking place both inside and outside of the vehicle. Drivers using mobile phones in a vehicle is a significant cause of driver distraction.
It’s unrealistic to expect that drivers won’t be distracted from time to time. However, within a Safe System, drivers need to ensure their journeys are safe by reducing the risk of driver distraction wherever they can. Mobile phones are well and truly interwoven into our daily life. We use them for everything and for long periods of time each day. That includes when we’re behind the wheel.
Four of the top five most common distracted driving activities can now be done on a smart phone – texting, talking on a mobile phone, using a GPS or navigation system and adjusting music. And this is reflected in crash statistics. Driver distraction was identified as a contributing factor in 12 fatal crashes, 155 serious injury crashes and 956 minor injury crashes in 2018*.
Target audience
This campaign targets drivers in their 20s and 30s who use their phones while driving. Over-represented in crashes where a driver was distracted by a mobile phone, this age group has grown up with smartphones and many are constantly connected to them.
Our approach
The campaign shows both the good and bad ways that mobile phones have become interwoven with our lives and positions the driver’s seat as the place to practise self-control. It encourages drivers to put down their mobile phone and create a place of sanctuary from an increasingly hectic and constantly connected life.
The campaign
The campaign launched today (28 June) with a strong focus on digital video channels (social media, YouTube, On-Demand). Online advertising was supported by an initial flight of TV, cinema and influencer activity on both radio and social media.
* Note: Crash data for 2018 is not yet complete. Data is for all crashes reported by the Police to the NZ Transport Agency for the year 2018 as recorded in CAS at 19/06/2019.
Learn-to-drive app Drive Go launch
Learn to drive the right way and pass the restricted licence test, first time. That’s the concept behind Drive Go, New Zealand’s only official learn-to-drive app.
Designed to be used by learner drivers and their coaches inside and outside the car, Drive Go helps learner drivers learn all the driving skills they need to know, to be ready for the restricted licence test and a lifetime of safe driving. The new app is available to download for free from the Google app and iOS app stores.
Drive Go is the newest addition to the suite of products that make up the NZ Transport Agency’s and ACC’s Drive programme. Drive aims to be the go-to resource for learning to drive in New Zealand. Its existing products include the online Interactive Road Code, Drive VR app and the toolkit for community-based driver education providers.
The problem
Young drivers are over-represented in New Zealand’s road crash statistics. Road crashes are the second greatest cause of death for 16-24-year-olds and are the leading cause of serious injury for this age group. This is why Drive Go has been developed specifically for young driver. Our research told us that learner drivers sometimes lack clear coaching instruction and find it hard to know when they have the skills to successfully sit the test. They’re also not getting enough variety in their driving experience, such as driving at night, in the rain or in heavy traffic. Driving coaches also recognised that they may be passing on ‘bad habits’ because their knowledge of road rules and good driving practises isn’t as good as it could be.
With these insights in mind, Drive Go was designed to help young drivers learn all the driving skills they need, encourage constructive feedback, and to prompt them to get experience in a wide range of conditions, to make sure they are well-prepared for the restricted test and a lifetime of solo driving.
Driver safety is a key factor behind Drive Go; other benefits include helping young people to avoid traffic offences by being appropriately licenced, and to gain access to employment opportunities. Target audience
The Drive Go app has been designed for young people on a learner licence. It’s designed to be used by learner drivers and their coaches inside and outside the car.
Our approach for the launch campaign
To launch the app we’ve created three hero videos and a set of accompanying digital banners. The videos were built around the concept that “Drive Go makes learning on the go easy”. If you want to learn to drive, Drive Go is the only app you’ll need.
The scenarios in the videos are ones that young people have told us they find challenging – parallel parking, roundabouts and overtaking. The scenarios require tough judgement calls and show the emotions that a novice driver faces when making those calls.
Each video shows a flashback scene where the driver and their coach have safely pulled over and are using the app before their lesson. This is important for two reasons. The first, it shows that the app can be used on the go - out of the house. Secondly, showing the app acting as a mediator between driver and coach helps bring some calm to a relationship that’s often fraught with tension - a benefit that will be welcomed by both parties. The ad then shows the driver recalling what he has learnt earlier, and this gives him the skills and confidence to successfully nail the manoeuvre. The campaign
The campaign launched in cinema on Sunday 8 July and on a range of digital video channels (On Demand, Facebook, Instagram and programmatic display) that align with our viewing audiences behaviour.
The campaign will initially run for four weeks, with follow-up activity to help boost brand recognition and engagement.
If you have any questions about Drive Go or the launch campaign please contact: driveadmin@nzta.govt.nz
New Drug-affected driving advertising campaign
The problem
Last year, 71 people were killed in crashes where a driver was found to have drugs or medication in their system, which may have impaired their driving. In a safe system, no one deserves to be killed or seriously injured because they have made a mistake, yet people are being killed or seriously injured because some drivers are under the influence of drugs. The likelihood of making a mistake is enhanced when driving while impaired by substances that affect cognitive processing, reaction times and the perception of reality.
The challenge
New Zealanders don’t readily identify drug driving as a common cause of road trauma, largely because they don’t hear much about it. It’s rare that a crash is identified in the media as having drugs as a contributing factor, and it’s generally old news by the time the toxicology results come out. Yet drug-impaired driving is more commonplace than people might think, and we have to share the road with these drivers.
The target audience and approach
This campaign deliberately targets broader road users rather than targeting drug drivers directly.
The objective of the campaign is to get the issue of drug driving on the table and to raise the awareness of harm caused by driving on drugs. We aim to help New Zealanders make the link between drug driving, harm and loss through the delivery of real stories through one front person, Ashleigh. Ashleigh is a brave young woman who has experienced drug driving harm in her own family. She lost her cousin who died in a drug driving crash in 2014. He was 37.
Ashleigh and her family believe her cousin would want his story to be told to stop this tragedy happening to others. This is why she’s chosen to be the face of this campaign – to help share other stories like hers. Ashleigh is offering New Zealanders who have experienced the harm of drug driving, a safe and respectful way to share their own stories. They don’t have to front the story or even use their own names, they can simply share their lived experience. We will only tell the stories people want us to tell.
For the next six weeks, Ashleigh will tell every single story she receives; in rain, hail, 100kph winds or in brilliant sunshine. She'll do this with respect, aroha and without judgment. If the stories stop, so will Ashleigh. In sharing these real stories, we want to open up the conversation with all New Zealanders about the prevalence and harm of drug driving. It's only by talking about it that we all become more aware of the harm it causes.
Audience testing showed that this approach focussed squarely on the issue of drug driving and was both highly impactful and relevant for the audience. They found the ad compelling, had a good understanding around the dangers of drugged driving and understood that New Zealanders need to talk about it.
To protect Ashleigh’s privacy and the privacy of all families who share their stories, we will not be publishing details of the crashes. We will share only the human impacts that families ask us to share.
The campaign
The campaign launches on 21 July 2019 on television, Facebook YouTube and Instagram. You can keep up-to-date with all new campaign material by checking out this page of the NZ Transport Agency website from Sunday evening onwards: https://www.nzta.govt.nz/the-unsaid.
The Cedric Rogers Award was created in memory of Cedric Rogers, former chairperson of the Road Safety Coordinators Association of Aotearoa (now SASTA). The award acknowledges Cedric’s achievements, as well as recognising others who share his passion, commitment and leadership towards building a safe and sustainable road system that is increasingly free of death and serious injury.
This annual award is presented to a SASTA member who has shown individual achievement in their ‘safe system’ approach to road safety and / or sustainable transport work. The winner is judged for leadership, innovation, achievement and commitment to their work.
Nominations are now open - please contact your regional rep for nomination forms.
2018 recipient Ingrid Le Fevre
Road to Zero: A New Road Safety Strategy for NZ
The new Road Safety Strategy has been launched click on the image below for more information and the opportunity to provide feedback.
Executive Meetings
The executive has monthly teleconferences and meets once a year for a face to face meeting in Wellington. More details will be available in the meeting minutes which are available from your regional executive member, please get in touch with us if you have any issued that need to be raised at one of our meetings.
Our e-newsletters will continue to be delivered monthly in this e-newsletter/online format. This makes it easier for us to provide links with online content and our new website. Thank you to those who contributed, we’re proud to support your work and spread the word about your achievements. Keep those stories coming to your regional representative especially items on sustainable transport..
Last week there were two Transport Knowledge Hub presentations hosted at the Ministry of Transport’s offices:
Investigating the barriers faced by people with disabilities using public transport
A presentation on “Investigating the barriers faced by people with disabilities using public transport” was given by Dr Subeh Chowdhury from University of Auckland. Her presentation can be found here.
Grid Integration of EV and Renewable Energy: Challenges & Opportunities
Dr. Abhisek Ukil from University of Auckland came along to present on his paper on "Grid Integration of Electric Vehicle and Renewable Energy: Challenges & Opportunities". His presentation can be found here.
Make sure you receive Snap Shot the NZTA education and advertising newsletter. Contact Emily Weston, Advertising and Communication Coordinator Emily.weston@nzta.govt.nz to subscribe.
Do you have colleagues who would like to join SASTA, to be part of our group, share information and support each other in our mission to make our roads safer? Please contact your regional representative for more information.
