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November 2018

Welcome to the  the SASTA newsbytes for November, apologies for the slightly late arrival as we are getting back into the swing of things after a fantastic TRAFINZ conference. We hope you are able to check out our monthly update on campaigns from around the country, upcoming events and information relevant to our members. 

New young drivers advertising campaign - NZ Transport Agency

The problem

Each year, around 450 young drivers are killed or seriously injured in crashes. Young drivers, especially those in the restricted phase of the Graduated Driver Licensing System (GDLS), continue to be over-represented in crashes on New Zealand roads. Despite legislative changes to the GDLS and the introduction of a zero-alcohol limit, these drivers are more likely to crash in their first six to twelve months of driving solo than at any other time of their life.
 
The role their car plays in the outcome of these crashes is significant. The New Zealand light vehicle fleet has a high proportion of one and two-star safety-rated cars that provide little protection to occupants in the event of a crash. Eighty-one percent of New Zealand’s young driver deaths and serious injuries have happened in a one or two-star safety-rated car. Even scarier is the fact that these cars make up 45% of the country’s vehicle fleet - approximately 1.49 million cars. 
 
NZ Transport Agency research shows that to most people, a safe car is one that has a current warrant of fitness (WOF). They also believe that a vehicle’s age or brand can be a safety factor. Only 27% of people actually know what a safety rating is and how important it is. A five-star safety-rated car offers the safest level of protection for its occupants while a one-star safety-rated car offers the least. Drivers in a one-star safety-rated car are 90% more likely to die or sustain a serious injury in a crash than they would if they’d been driving a five-star safety-rated car. NZ Transport Agency wants to raise awareness of this, especially to parents of young drivers.
 
Traditionally, parents of young drivers have put their teens in a cheaper car to avoid potential damage to theirs. However, usually these cars have a lower safety rating. With young drivers far more likely to crash due to inexperience, it makes sense to put them in the safest car possible. 

The target audience and our approach

The young driver’s campaign continues to target parents (35 – 60 years) of young drivers who hold a current driver’s licence (learners, restricted or full). The secondary audience is teens (16 – 19 years) that live at home with their parents.
 
Previously NZ Transport Agency has asked parents of young drivers to stay involved and enforce the conditions of the restricted drivers licence: home by 10pm and no passengers. This new campaign encourages parents of young drivers to let their teens drive the safest car available to them. Parents generally accept that teens are likely to have some sort of crash in the early years of driving, but to them that usually means a scratch or a ding. The reality is, as young drivers are at the highest risk of crashing in the first six months of driving solo, this is when they need the most protection.
 
The campaign aims to show parents that young driver crashes can be severe. We want parents to see the very real threat to their teen so they worry about their safety as opposed to their cars. Parents who are looking to buy a ‘new’ car for their teen, are encouraged to look for a car with a good safety rating – ‘the safer the car, the safer they are.’ 

The campaign

The campaign launches on 25 November 2018 on television, TVNZ OnDemand, 3NOW, cinema, print, online via YouTube and other relevant sites, and on social media. You can view the ad here
 
In support of the video, the NZ Transport Agency will be referring to how you can check out the safety rating of a car by going to www.rightcar.govt.nz. New work will be uploaded to the advertising section of the NZ Transport Agency website as it is launched. You can keep up to date with all new material by checking https://www.nzta.govt.nz/safety/driving-safely/young-drivers/young-driver-advertising/the-safer-the-car-the-safer-they-are/ from Monday 26 November onwards.

Cedric Rogers Award

Congratulations to Ingrid Le Ferve a very deserving recipient of the Cedric Roger's Award in 2018. We will profile her in our Summer panui as well as the other nominees.

AGM

Thank you to all of you who were able to attend the AGM this year. The following remit was passed and will come into effect next year.

Currently in the Constitution there is an expectation that all regions are represented on the Executive Committee. This is historical and is linked to the previous LTSA/ LTNZ boundaries and regional office locations. The requirement has put pressure on some regions (especially the smaller ones) with individuals stepping on and off the exec, sometimes repeatedly because it is “their turn” or because no other person in that region has the capacity to step up.

There are many benefits to being on the national executive including providing an excellent opportunity for professional development and career enhancement, and an opportunity to engage with other agencies at a national level. It can however be a time consuming task and requires drive and energy.

In some cases there may be more than one individual from a region who has the capacity, drive and energy to work on the Exec at any given time but the current constitution prohibits this. Similarly there may be an individual with a particular skill set that is not being realised by the Exec because that regional representation role is taken.

We propose that this requirement is relaxed and that the Exec is made up of a group not defined by boundary but rather by skill set and capacity to put time into elevating SASTA’s profile for its members.

Some more relaxed criteria could be set so there is a mixture of metro/ provincial city and rural representation but in order for SASTA to be as effective and efficient as possible flexibility is required to ensure that members keen to represent SASTA at meetings, Central Government workshops, and make submissions on behalf of the membership, can be elected. SASTA should be seen by the media as a worthy organisation to comment on road safety and sustainable transport issues.

I would like to move that clause 6.2, 6.4, and 6.9 be changed so that any SASTA member can be nominated to the SASTA Executive regardless of region, with not more than ten and not less than five. Where there is more than ten people nominated a marking system (that is weighted to ensure metro/regional and rural councils can be represented) will determine Exec members.

New Executive

A warm welcome to our new and returning executive officers as confirmed in at the AGM. You will find more about them in upcoming e-newsletter and our summer panui.

Northland: to be confirmed
Auckland: Coralie Owens and Helen Whittal
Waikato: Lucy Willard
BoP, East Coast and Hawkes Bay: Lorreen Hartley
Taranaki, Whanganui and Manwatu: Alastair Mayston
Wellington: Anna Blomquist
Nelson, Tasman, Marlborough: Robyn Blackburn
Canterbury and West Coast: Kathy Graham
Otago and Southland: Currently Vacant

Thank you (in anticipation) to those of our members who have put their hands up to assist the executive with various tasks. 

And finally a huge thank you to our out-going executive members, thank you for your commitment, passion and time on the executive: Ngaire, Michelle, Glenda and Melissa. 

Staff hounoured for air tragedy response

Our members come from various backgrounds, although we have noticed many have brought their wealth of knowledge and passion for the community over from the NZ Police force. We'd like to bring your attention to the efforts of one of our members Bruce Johnston of Kapiti Coast District Council and the recognition for the work he did for the victim identification (DVI) operation after the downing of Malaysian Airlines flight MH17.

See the full article here:

Staff honoured for air tragedy response - Police Ten-One magazine

Child Restraints - Why they should be priority but are not

Bruce Wilson, Supervising Instructor Crash Investigation of the NZ Police gave a thoughtful presentation on Child Restraints at the Trafinz conference. He is happy to share the presentation with our members if you would like them otherwise links to useful videos can be found below: 
Feel free to get  in touch with Sergeant Bruce Wilson  if you have any further queries.

Professional Development

As mentioned we have secured $10,000 for professional development through NZTA. We would like to hear from you how this could best be spent. It might be useful to consider how this funding can assist not only in the provision of training but also in enabling regional groups assistance in getting together.

Social Media For Government

For those of you interested in up-skilling in social media:

With more than 70% of the New Zealand public on social media, there is an increased need for the Government to become readily available and transparent to the community. In order to engage citizens and inform the public, the government is now focused on driving citizen engagement by integrating social media as part of their long term strategy.

Akolade’s Social Media for Government NZ Summit 2019 provides leading case studies exploring methods to maximise social media as an outreach tool. This summit brings together key social media experts to deliver case studies, insights and strategies to develop and implement effective social media initiatives.

Click on the image below.

Check out some of the videos below:

Lots of talk about social norms and culture at TRAFINZ here is a crash course below:
Symbols, Values & Norms: Crash Course Sociology #10

Engaging children
How kids can help design cities? - Ted Talk

SASTA website development

The executive has made the decision to contract Expert to refurbish our website - this will involve a fresh new look as well as removing the membership areas (and the logging in) section as most of the material is publicly available.

This will affect how we invoice our membership fees and we appreciate your patience in this matter.

Executive Meetings

The Executive has monthly teleconferences and meets once a year for a face to face meeting in Wellington. Our next face-to-face meeting is scheduled for the 20th to the 21st of February. Minutes from our previous meetings can be found by logging into our website.

SASTA EXECUTIVE

SASTA Newsletter

The Summer SASTA newsletter was distributed in May, thanks to all our contributors. Our next edition will be out in December.

Please click the following link for the most recent SASTA newsletter, including stories from members around the country, conference updates and more. Thank you to those who contributed, we’re proud to support your work and spread the word about your achievements. Keep those stories coming to your regional representative.
SASTA NEWSLETTERS

Quicklinks

Are you signed up to Snap Shot? 

Make sure you receive Snap Shot the NZTA education and advertising newsletter. Contact Emily Weston, Advertising and Communication Coordinator Emily.weston@nzta.govt.nz to subscribe.

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For more information on cycling and walking please check the website or email biketothefuture@nzta.govt.nz. Keep up-to-date on all Bike to the Future news by signing up today.

Joining SASTA

Do you have colleges who would like to join SASTA, to be part  of our group, share information and support each other in our mission to make our roads safer?  Click on the link below to join.
SASTA MEMBERSHIP
Thanks for reading, any feedback or items for the next Newsbytes please send to anna.blomquist@wcc.govt.nz.
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