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February 2019

Welcome to all our new members and to our new co-chairs Alastair and Loreen. February can be a very busy month on our work schedules with lots of walking, cycling and motorcycling events being delivered as well as Back-to-School. We look forward to hearing about all your great initiatives in future newsbytes.
We hope you are able to check out our monthly update on campaigns from around the country, upcoming events and information relevant to our members. A huge thank you to all our contributors.

Professional Development

Save the Date! We will be holding a two-day interactive workshop in Wellington for our members on the 16th and 17th of May. Funding for this workshop is provided by NZTA and and the content is being developed by SASTA and Marceli and Trish at NZTA. Please let us know what you would want to know more about. A draft programme will be out for feedback very soon.

New advertising campaign: Seatbelts

The problem

Each year, approximately 90 people are killed on New Zealand roads because they didn’t wear a seatbelt. Many of these lives could’ve been saved if the person had belted up.
Seatbelts save lives – it’s that simple. A seatbelt supports you if you’re involved in a crash or if the vehicle you’re in stops suddenly. In these situations, the force on the seatbelts can be as much as 20 times a person’s weight. If a seatbelt isn’t worn, this is how hard a person would hit the inside of the vehicle. Wearing a seatbelt increases the chance of surviving a crash by 40%.
 

Target audience

This new campaign specifically targets males aged 20-40 years. These guys live rurally or in the provinces, are often Maori, and are a particularly hard to reach bunch of lads. The types of crashes they have often happen late at night after drinking. They don’t wear seatbelts. They know about them but see them as an optional extra – not something ‘proper’ adult men need to use. Kids or ‘worriers’ and people who follow the rules wear them just to be doing the right thing.
These guys drive roughly and think that a crash is inevitable. They’ve had their share of dings and while their mates may have crashed too, that’s just part of driving. They think that if you’re going to have a big one (crash), that’s just the hand you’ve been dealt and there’s nothing you can do about it.
Our aim is to make the seatbelt a worthwhile item for them to wear. The challenge is to move their thinking from ‘seatbelts aren’t an optional accessory’ to ‘it’s a tool worth using’ as they save lives. They don’t like being told what to do and they know what they’re comfortable with. Our job with this campaign is to bring ‘risk’ to the front of their mind and show them why they should always wear a seatbelt. 
 

Our approach

We used real-life crash survivors for this campaign; both drivers and passengers. Ten males (that are part of our target audience) were recruited via Vice channel; a media company that is popular amongst our target audience because of their online content hub, YouTube channel and social channels. Each of these guys had been in a crash where they wore a seatbelt and survived.
Using professional advice from medical trauma specialists, and recollections of the injury from each individual and their families, along with photos, all of the original injuries sustained were recreated with makeup and prosthetics. Photos were taken of each survivor to illustrate the fact that although they sustained injuries, they survived to share their story. When tested with the target audience, the concept was found to be highly relevant for them. Specifically, they could clearly see the reasons why they should always wear a seatbelt.
 

The campaign 

The campaign is very targeted and specifically uses media that is relevant and likely to reach our target audience. It launches on 10 February 2019 with customised billboards situated in the car parks of pubs and bars at key events around NZ (concerts, Te Matatini – national Kapa Haka festival and Drag race meetings). The AV content will follow later on cinema, TVNZ OnDemand, 3NOW, online via YouTube and other relevant sites, and on social media.

As new work is launched, it will immediately be uploaded to the advertising section of the NZ Transport Agency website. A second phase of the campaign will commence at the end of March, where in partnership with Vice we’ll create a series of short AV content; once again using real-life survivors of a crash (this phase of the campaign is still in development).

Either way its 20K

Krystal Jennings - Hurunui Youth Council & Road Safety Coordinator

As schools all around the country start back this week for the 2019 year, I would like to share with you our new road safety campaign, Either way its 20K due to be released today, Monday the 29th of January. This is our first, locally led road safety education campaign targeting vehicle speeds passing stationary school buses.
 
The Either way its 20K video was produced by members of the Hurunui Road Safety Committee, and features local police, students from Cheviot Area School and their bus driver Sue Coll.  Sue has been driving school buses for a total of 29-years and originally brought the issue to the attention of the HRSC in 2018.
 
We will be promoting this campaign through both traditional and social media, as well as Sgt Rob Irvine and myself speaking on Compass FM Friday afternoon and Monday morning about this campaign.
 
Please help us share this timely and important road safety message within your networks, directly from the post on our
Hurunui Road Safety Facebook page
 
If you have any questions regarding this campaign, please don’t hesitate to get in touch.

Community driver mentor programmes or licensing programmes?

Is anyone delivering community driver mentor programmes or licensing programmes? We'd love to know more about your results, conversion of participation to pass rates. Please forward any information to our  Secretary or pass onto your regional rep. 

New in Child Restraints

While SASTA does not promote one particular child restraint product over another - we do think it is useful to let our members know of new products you may come across at checkpoints.

New European Standard

European Standard Regulation 129 (i-Size) child restraints will be introduced to New Zealand soon. It features:
Improved head and neck protection - due to extensive crash testing include lateral (side protection) testing.
Babies and toddlers up to 15 months old must travel in rear facing car seats
You have to use ISOFIX –  a system that makes the car seat easy to fit correctly in the car  
i-Size car seats will fit almost all ISOFIX cars
Correct car seat chosen on baby’s length, rather than weight.

Locking Clips

Lockie is a new style of locking clip. Click on the image to see a video on how it works.

Multiple car seats

MultiMac is a  UK product that allows for multiple (up to four) child restraints across the back seat.
 
The information in the article was kindly provided by Viv Morton of Securing Kids in Cars.

SASTA website re-development

The refurbishing of our website is currently underway. This will involve a fresh new look as well as removing the membership areas (and the logging in) section as most of the material is publicly available. Until then we apologise that the website is currently out-of-date and our invoicing is affected. We appreciate your patience in this matter while the work is underway.

Executive Meetings

The Executive has monthly teleconferences and meets once a year for a face to face meeting in Wellington. At our most recent meeting the executive were confirmed in their roles/responsibilities. More details will be available in the meeting minutes.

Our Executive

  • Northland: Jodi Betts
  • Auckland: Coralie Owens and Helen Whittal
  • Waikato: Currently vacant
  • BoP, East Coast and Hawkes Bay: Lorreen Hartley (Co-chair)
  • Taranaki, Whanganui and Manawatū: Alastair Mayston (Co-chair)
  • Wellington: Anna Blomquist
  • Nelson, Tasman, Marlborough: Robyn Blackburn (Secretary)
  • Canterbury and West Coast: Kathy Graham (Treasurer)
  • Otago and Southland: Currently Vacant

Thank you (in anticipation) to those of our members who have put their hands up to assist the executive with various tasks. 

SASTA EXECUTIVE

SASTA E-newsletters

Our e-newsletters will continue to be delivered monthly in this e-newsletter/online format. This makes it easier for us to provide links with online content and our new website (once it is developed). It is also less time consuming than a PDF version for our volunteer executive. Thank you to those who contributed, we’re proud to support your work and spread the word about your achievements. Keep those stories coming to your regional representative especially items on sustainable transport..
SASTA NEWSLETTERS

Interesting reads

Low Powered Vehicles - update
The New Zealand Transport Agency have been doing lots of work on low-powered vehicles included mobility scooters, fat tyre e-scooters and mini electric cars. 
https://www.nzta.govt.nz/vehicles/vehicle-types/low-powered-vehicles/mobility-scooters/

Ride Forever
New Zealand motorcycle racing legend Graeme Crosby talks about getting back on the bike after a break, and how a silver and gold Ride Forever course helped him to feel confident and well-equipped to tackle road riding again.  The article can be found here:
https://www.odt.co.nz/opinion/older-motor-cyclists-more-risk-testing-shows

Quicklinks

  • Stuntwoman Zoe Bell 'gets distracted' on Auckland roads to teach Kiwi drivers a lesson in safety - Stuff
  • Research shows benefits of passing lanes -  ARRB
  • When the roles are reversed (Heavy Vehicles) - ARRB
  • The sat nav of the future has arrived - BBC News
  • Has anyone seen the school cycle parking? - Abley
  • Placemaking Week New Zealand 2018: Moving Beyond Livability and Consumption
  • NTC to investigate barriers to the safe use of innovative vehicles and motorised mobility devices - National Transport Commission (Australia)
  • People are happier in states that spend more money on public places like parks and libraries - The Washington Post 
  • TfL may hire borough healthy street officers - Transport Xtra (UK) 
  • Lowest ever annual road deaths, but still far too many (Victoria) - Transport Accident Commission 
  • Check out the Police stats at policedata.nz
  • Are you signed up to Snap Shot? 

    Make sure you receive Snap Shot the NZTA education and advertising newsletter. Contact Emily Weston, Advertising and Communication Coordinator Emily.weston@nzta.govt.nz to subscribe.

    Do you get On the Go newsletters? 

    For more information on cycling and walking please check the website or email biketothefuture@nzta.govt.nz. Keep up-to-date on all On the Go news by signing up today.

    Joining SASTA

    Do you have colleagues who would like to join SASTA, to be part  of our group, share information and support each other in our mission to make our roads safer?  Please contact your regional  representative for more information.
    Thanks for reading, any feedback or items for the next Newsbytes please send to anna.blomquist@wcc.govt.nz.
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