June 2018
Welcome to the change of seasons and the SASTA newsbytes for June, we hope you are able to check out our monthly update on campaigns from around the country, upcoming events and information relevant to our members.
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Staying Safe for Older Drivers - Advertising Update
Members may be aware that during May and June NZTA has run advertising for Staying Safe older driver workshops in newspaper, online and on radio. The Exec were made aware of the public being incorrectly advised to contact their local Road Safety Coordinator by the NZTA contact centre. The Exec has raised this with NZTA Senior Education Advisor, Edwin Rakanui, who confirmed that callers should be directed to providers on NZTA's online database of Staying Safe or Mobility Scooter workshop facilitators. Steps have now been implemented to correct this in time for the final advertising run on the 18th June.
Edwin has apologised for any inconvenience caused, and is happy to take any queries on this or the wider Staying Safe programme
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The 2018/19 NZTA Road Safety Advertising calendar is now available.
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Victoria Slade has taken up a one-year secondment with ACC in their new Social Marketing team starting on Monday 18th June. The lovely and talented Nicola Gates will be taking over her position for the year that she is away.
Please contact Nikki for any advice or assistance that you require at Nicola.Gates@nzta.govt.nz
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Advice on One-off events
Many of our members are putting in the hard yards with other organisations using expos or workshops to reach secondary school aged road users. The SASTA executive has sought advice and clarification from NZTA regarding the use of these sorts of events. The following was the response to the RYDA programme in particular:
"In September 2017, representatives from the NZ Transport Agency’s Safety and Environment team and the Education and Advertising team met with RSE Ltd. The purpose of this discussion was to provide feedback about required improvements to align RYDA programme content with the Transport Agency’s guidelines for best practice.
At this stage, RYDA have not informed the Transport Agency of whether they have implemented the advised best practice requirements, therefore the Transport Agency is unable to support funding submissions for this road safety promotion activity."
For further reading and research on road safety education for young road users check out the NZTA website
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See the Person Campaign update
NZTA's talent agreement for the See the Person Share the Road campaign has now expired. As such, they kindly ask that you no longer the visual images associated with this campaign. (Image example below).
The next iteration of the Share the Road advertising is currently on hold. NZTA are waiting on possible legislative changes that may have an impact on the timing of the next campaign, and will be in touch once they have clarity on these.
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Using NZTA collateral - Anna Blomquist
For those of you with limited budgets utilising the NZTA collateral is an excellent way of getting bang for buck (and they take care of the concept testing and evaluation).
Talent
Often NZTA will have a contract with the Talent that their image can only be used for a certain amount of time or in certain formats (see the notice on See the Person above). This can be negotiated, and I have recently used the ‘In their shoes’ speed advertising image on bus backs to run in Wellington City, this does come at a cost (as well as my own production and placement costs).
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Taglines
Taglines can be used if the image doesn’t suit, in this example we have used the drinking driving tagline: 'Drinking, legends don’t drive’ as just white font on back in on lifts doors and billboards as we did not think the graphic would suit our audience.
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Update from the Motorcycle Safety Summit
Janice Millman - Deputy Chair
In April MSAC convened a special meeting which included attendees from leading road safety agencies and club representatives. The purpose of the session was to review the recommendations from the Motorcycle Safety Summit alongside the plans of road safety agencies and also to engage clubs in our future priorities and plans.
The sessions were extremely productive and it was evident that road safety has been given a renewed focus and a lot of work is already underway. We expect to have more detail once plans are finalised. A summary of key actions by agency can be found in the Report of the April MSAC.
Next steps
On 21 June we will meet with Associate Minister Genter to brief her on the Summit and MSAC's priorities going forward. It is hoped that we will secure her endorsement of Summit's action plan.
A final report of Summit, including an action plan and targets, will be completed next month. In the meantime we will provide regular updates on the Summit and other motorcycle safety initiatives on our website. Feel Free to provide any feed back of queries to Janice
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Drive Community Tool Kit
The Transport Agency has almost finalised their new Drive Community Toolkit which contains a range of printed information and resources designed to help with the delivery of driver licensing services in the community. Building on the resources already available on the Drive Resource Hub , the toolkit also includes sets of the Drive VR Goggles and a new Drive Go card game. SASTA members interested in receiving a toolkit, which are expected to be available to dispatch in early June, can express their interest by emailing driveadmin@nzta.govt.nz.
Simon O’Brien / Drive Product Manager
Education and Advertising
Customer Experience and Behaviour
P +64 4 894 6125 / M: 021 995 657
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2WALKandCYCLE conference - Palmerston North, 30 July - 1 August
Registrations are now open and the programme includes Lucy Saunders, UK Consultant in Public Health specialising in transport, public realm and planning. She developed the Healthy Streets Approach and the 10 Health Streets Indicators in 2011.
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TRAFINZ conference - Wellington 12-14 November
Last year it was great to see so many of our members presenting and attending the Trafinz conference. Tranfinz conference is great opportunity to network with other SASTA members and people working in the wider Transport field. It also offers big picture strategic-view of our fields of expertise. A scholarship to attend is available from the executive. If you would like to put your name forward, please contact your regional representative by 22 September. The winner will be randomly selected and notified by 30 September. An opportunity to present at the conference during the 'Time to Shine' will be made available to the winner.
Trafinz have received a few requests for extensions, so the new deadline is Friday 22 June. That means you get a few extra days to submit your work, so don’t miss out!
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We know that our members are asking for professional development on behaviour change, social marketing and community engagement; if you know of any courses, papers or Ted Talks on this or other topics please share with your regional representative. Below are some links to Ted Talks on these matters which may b of interest to you:
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Executive Meetings
The Executive has monthly teleconferences and meets once a year for a face to face meeting in Wellington. Our face-to-face meeting was on February on the 21st and 22nd. Minutes from our previous meetings can be found by logging on our website.
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SASTA Newsletter
The Winter SASTA newsletter was distributed last month, thanks to all our contributors. Our next edition will be out in Summer.
Please click the following link for the most recent SASTA newsletter, including stories from members around the country, conference updates and more. Thank you to those who contributed, we’re proud to support your work and spread the word about your achievements. Keep those stories coming to your regional representative.
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Are you signed up to Snap Shot?
Make sure you receive Snap Shot the NZTA education and advertising newsletter. Contact Emily Weston, Advertising and Communication Coordinator Emily.weston@nzta.govt.nz to subscribe.
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Joining SASTA
Do you have colleges who would like to join SASTA, to be part of our group, share information and support each other in our mission to make our roads safer? Click on the link below to join.
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