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September 2019

Kia ora koutou, we appreciate it is starting to become a very busy time of year and hope you are all having the opportunity to enjoy some of this beautiful spring weather.
The new executive will be confirmed at the SASTA AGM (details below) please consider who you would like to have on our executive, we have space for ten executive members and strive to have a mix of rural and metro, safety and sustainability representation. While we try to have each region represented, as per last year's agreed upon remit we can fill the required number of executive members from across the membership if a region is unable to supply a member.

This year's SASTA AGM will be held at the Trafinz conference on Tuesday the 12th of November at 1pm.

As SASTA is a Bronze sponsor of the Trafinz conference we have one free registration for one of our member who might otherwise be unable to attend (you will be required to cover your own accommodation and travel costs).

To apply please email our co-chairs

We also have a Poster display space if anyone is keen display some of their work. Please contact Ngaire Atmore to  register your interest.

Cedric Rogers Award

The Cedric Rogers Award was created in memory of Cedric Rogers, former chairperson of the Road Safety Coordinators Association of Aotearoa (now SASTA).  The award acknowledges Cedric’s achievements, as well as recognising others who share his passion, commitment and leadership towards building a safe and sustainable road system that is increasingly free of death and serious injury.
This annual award is presented to a SASTA member who has shown individual achievement in their ‘safe system’ approach to road safety and / or sustainable transport work.  The winner is judged for leadership, innovation, achievement and commitment to their work.

Nominations are now open - please contact your regional rep for nomination forms.
2018 recipient Ingrid Le Fevre

43% of us are above average drivers – in our own minds.

Research carried out in late 2018 into road safety and driver attitudes in Canterbury showed many drivers overestimate their ability and feel that other road users are the problem.
In late 2018 a collaborative road safety research project was undertaken by several Canterbury region councils in partnership with Environment Canterbury and the NZ Transport Agency.
The aim of the research was to help inform future road safety education and promotional activities in the region.
Funding was secured from each organisation who took part and three research companies were invited to present proposals. Following a collaborative evaluation process, Research First was chosen to carry out the research project.
The research was carried out by way of an online survey from just over 1400 residents, representative of each distinct district and city in the Canterbury region. Direct engagement via an online forum was also undertaken in a small rural town within Canterbury.
The results of the research were captured in a report which is publicly available on the Environment Canterbury website.  The report can be found at the bottom of this webpage

The publicly available report is a reduced version of the full report as some material within the full 173 page report was considered not relevant or of interest to the wider public, as it related more to the practical delivery of road safety promotion and education.   The full report is available as a PDF by emailing
The research project was carried out on behalf of the Hurunui, Kaikōura, Waimakariri, Selwyn, Ashburton, Waitaki, Timaru, McKenzie and Waimate District Councils, Christchurch City Council, Environment Canterbury and the NZ Transport Agency. 

Rail Safety Week - thanks from Megan

I want to pass on my thanks to everyone for all your help promoting Rail Safety Week last week – we’ve had a really good response to the campaign and have appreciated the support from so many organisations.  (Campaign video link here on the off-chance you haven’t seen it.  Don’t be put off by the “17 views” on this video – it’s been viewed more than a million times on social media).
Pam and I also had a fantastic week last week filming for the NZTA schools’ Virtual Field Trip.  This will be a great ongoing resource available
online for any schools interested in rail safety.

Professional Development

Doug McKenzie-Mohr community based social marketing workshops - Auckland

In February I will be delivering introductory and advanced community-based social marketing workshops in Auckland.  As a Canadian it can be challenging to determine whom to reach out regarding upcoming workshops in New Zealand. As a past attendee, I was hoping that you might take a moment to help with getting the word out to those who might benefit from attending.  Please consider sharing the information below with colleagues and networks.  Please also consider sharing this information at upcoming meetings, through Twitter, LinkedIn or Facebook. 

Introductory and Advanced Workshops (Feb. 24-27):

As a thank you, I've provided a coupon code (008ef4f6) that you can share, which will reduce the cost of registering by $50.  This reduction is in addition to the 10% price reduction for those who attend both workshops and our early-bird prices that are in place until October 31st.  

Trafinz Conference 2019 - Hamilton

Trafinz 2019 will focus on 'Smart, safe and accessible places' building on the people-centric success of Trafinz Conference 2018 'Prioritising for People'.

The ever-increasing trauma on our transportation networks means we all must consider the role we each have in delivering an integrated safe system as we go about delivering our business. Whether that business is setting policy within Central or Local Government, engineering solutions on the network, working with our communities, advocating for disadvantaged user groups’ wellbeing or front-line enforcement we are all facing a future of change. Vision Zero must be the aspirational goal moving forward.

Emerging technology provides lots of opportunities for potentially addressing this trauma – but are we ready for this technology? Will we ensure that the full benefits are appropriately realized?  SMART transportation also offers alternatives for the public and how they travel, and for road controlling authorities to proactively manage their networks to ensure optimization of existing assets can be achieved.  Will technology be the magic bullet?

Today, increasing numbers of people see busy central cities as their neighbourhood, spaces where we work, live and play within our communities. Alternatively small rural populations are struggling to retain their community as essential services and employment are only available in those busy central cities. Creating accessible and enjoyable places designed for people has multiple benefits - for the transportation system, the health system and the local economy. How can we ensure that we are maximizing the benefits out of the large amounts of money being spent daily within our transport network?

Trafinz is excited to have world leading experts coming to Hamilton to share their experiences via presentations and interactive workshops.  The conference will focus on: 

  • Safe system principles and road safety outcomes for people
  • Placemaking that is designed for people
  • Accessibility for people and wellbeing
  • Smart transportation for people

Our daily journeys need do more than leave us alive, they must enable the life we choose and empower people to improve their lives within communities that are thriving and are environmentally sustainable.  To achieve that we must work together to create vibrant, healthy and sustainable communities for people.

IAP2 Australasia Certificate - Certificate in Engagement

Released in 2014, the Certificate in Engagement was developed to bring an Australian and New Zealand context to community and stakeholder engagement training. Very quickly the Certificate is becoming the standard that employers are looking for in staff who work in, or manage, community and stakeholder engagement.

With new concepts, new tools and with solid foundations in existing practice, the Certificate will support all levels of experience and learning, varied roles in engagement and management.

The Certificate in Engagement is for all levels of understanding, experience and learning, from the first-timer to those who wish to update or refine their skills.
Find out more here

Child restraints and SUDI video released

In Aotearoa/New Zealand, a number of babies die each year from Sudden Unexpected Death in Infancy (SUDI), for reasons like unsafe sleeping practices.
NZTA want to help promote safe sleeping practices through a new child restraint video which encourages parents/caregivers to take their sleeping baby out of their baby capsule when they are not travelling. 
The video is available in English and Te Reo. It can be accessed through the 
website, along with other videos on installing child restraints correctly.

New drink-driving advertising campaign

The problem
The Don’t drink and drive message is widely acknowledged and accepted by most New Zealanders. Yet each year, more than 400 people continue to be seriously injured or killed on New Zealand roads because of drink-driving. Nearly two-thirds of the alcohol-affected drivers in these crashes are aged 25 years and older. 
The target audience
Our recent advertising has purposely focused on a hard-to-reach, core group of young male drunk drivers, 20 – 29 years of age. However, this campaign looks more broadly at a wider drink driving audience. It’s focus is predominantly males over the age of 25 years who continue to drive after more than a few drinks and it reminds them that the don’t drink and drive message applies to them too. Fairly complacent, these guys have established their own limits for drinking and driving. They drink regularly, and they drink a lot; for these guys, drinking a few times a week is the norm. It’s normal for them to have their car with them too so it’s easy to end up ‘past it’ with the car when drinking is so routine. Alternatives to driving are known to them but get dismissed as unpractical – they need their car the next day.
These guys know that alcohol impairment can cause drivers to crash but, in their mind, this happens to other people. Based on their own experiences, they think it’s unlikely anything will go wrong, or they’ll ever get caught. They believe they can dodge the Police, so to them the chance of being caught is actually quite slim. They can buy that others get caught though – they all know people who have slipped up.
Our approach
Despite regarding the Police as a non-issue, these guys dread the idea of getting caught driving over the limit. For them, the consequences of a drink-driving charge would be disastrous. It would mean a loss of face with family, friends and work colleagues, and the potential loss of their job, insurance and credibility, especially for first-time offenders.
The campaign aims to upset the comfortable and predictable perception our audience has of Police. We want to increase their perception that being caught is a real possibility, and show them that the consequences of this are far from insignificant. 
The campaign
The campaign launched on 15 September on television, radio, cinema, on-demand, online via YouTube and social media, and from October it will also be rolled out through outdoor advertising. You can view the ad here and keep up-to-date with all new campaign material by checking out this page of the NZ Transport Agency website.

Executive Meetings

The executive has monthly teleconferences and meets once a year for a face to face meeting in Wellington. More details will be available in the meeting minutes which are available from your regional executive member, please get in touch with us if you have any issued that need to be raised at one of our meetings.

Our executive

Thank you to those of our members who have put their hands up to assist the executive with various tasks. 


SASTA E-newsletters

Our e-newsletters will continue to be delivered monthly in this e-newsletter/online format. This makes it easier for us to provide links with online content and our new website. Thank you to those who contributed, we’re proud to support your work and spread the word about your achievements. Keep those stories coming to your regional representative especially items on sustainable transport.


Are you signed up to Snap Shot? 

Make sure you receive Snap Shot the NZTA education and advertising newsletter. Contact Emily Weston, Advertising and Communication Coordinator to subscribe.

Do you get On the Go newsletters? 

For more information on cycling and walking please check the website or email Keep up-to-date on all On the Go news by signing up today.

Joining SASTA

Do you have colleagues who would like to join SASTA, to be part  of our group, share information and support each other in our mission to make our roads safer?  Please contact your regional  representative for more information.
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SASTA · Albany Hub, 67 Corinthian Drive · North Shore · Auckland, Auckland 0632 · New Zealand

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