February 2018
Welcome to the SASTA newsbytes for February, we hope you can take some time out of a very busy month to check out our monthly update on upcoming events and information relevant to our members.
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Government will respond to high cost of road deaths
Research released today reinforces the need to do more to stop people being unnecessarily killed and injured on our roads, says Associate Minister of Transport Julie Anne Genter.
The Ministry of Transport’s annual Social Cost of Road Crashes and Injuries report estimates that the total social cost of fatal and injury crashes rose from $3.87 billion in 2015 to $4.17 billion in 2016.
In per-crash terms, the updated average social cost is estimated at $4,916,000 per fatal crash, $923,000 for every reported serious injury crash and $104,000 per reported minor injury crash.
“While it’s impossible to put a value on the loss of a loved one, this report shows that on top of leaving a huge hole in the lives of families, friends, workplaces, and communities, road crashes have a huge impact on our society.
“Over 900 people lost their lives on New Zealand roads between 2014 and 2016. This enormous loss of life is preventable and we shouldn’t tolerate it.
“This is why the Government will make safety a higher priority when it invests in transport. This means more median barriers to stop head on crashes, safer speed limits on some roads, and safer street design for people walking and cycling.
“In December we boosted road safety funding by $22.5 million to improve stretches of rural road around the country.
“By making our roads safer, we can work to minimise preventable deaths and reduce the high emotional, physical and social cost of road crashes,” Ms Genter says.
The latest report is available on the Ministry of Transport’s website: http://www.transport.govt.nz/socialcost
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Talent Expiry on two NZTA campaigns
NZTA have two campaigns expiring this week. The first campaign is 'Thoughts’ which was the Drugs campaign, any visuals or use of radio ads by the comedians will need to stop on the 21 st. February. The second campaign is the young driving campaign ‘When you’re not there.' All images and video content needs to stop being used on the 28 February. NZTA will be running the radio ads until the new young driver campaign is launch later this year.
If these images etc are used after this date, you will be liable to pay talent fees to the agent.
If you have any questions or want to check anything with me regarding talent expiry dates please email or call Victoria Slade (details below)
Victoria Slade/ Senior Advertising Advisor
Customer Experience and Behaviour
DDI 64 4 894 5095 / M 64 021 919 263
E Victoria.slade@nzta.govt.nz / w nzta.govt.nz
Victoria Arcade, 50 Victoria Street, National Office /
Private Bag 6995, Wellington 6141, New Zealand
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NZTA Open Data Portal and Crash Analysis map
The New Zealand Transport Agency have just launched the NZTA open data portal with the goal of placing greater emphasis on quality data and insights into the hands of decision makers. The Open Data Portal is a one stop shop – making it easier for our customers to discover, use, and analyse open data. It offers a new way to interrogate data, visualise information, identify new trends, uncover stories, and inform decision making. We expect the amount of information available through the Open Data Portal to grow over time – and to improve how it works as we learn more about how customers want to use it.
The Open Data Portal is also accessible from the Transport Agency’s homepage under the main “menu” along the banner (screenshot below).
As part of the launch, we have also created a Crash Analysis map which shows recorded crashes since 2000. By making the information available in a map, users can easily see geographical patterns that generate exceptional insight. The data can be downloaded either from the map or by accessing the crash data page. A user guide is also available.
If you have any questions, feedback or need any help please contact opendata@nzta.govt.nz.
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Burt Munro safety promotion
This year was the third year the Council's in the Wellington region got together and gave goodie bags to motorcyclists travelling south for the Burt Munro. Over 400 riders, pillions and support people were spoken to at six sailings. The promo bags contained a stand puck, pen, dust cloth, chamois, muesli bar, drink sachet, rider information and a kiwi rider magazine. A huge thanks to Interislander (KiwiRail) and Bluebridge for allowing us to be onsite and Rimutaka Prison for organising the goodies bags to be filled This promotion is supported by our friends at the NZ Police and ACC.
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Go by Bike Day Wellington
The oldest and largest Go by Bike Day in NZ returned on Wednesday 7th February in Wellington.
The annual celebration of riding a bike to work, the shops or just a friend’s house saw over 1000 people on bikes descend on Queens Wharf. They were treated with bagels, coffee, dutch treats, fancy photo booth, prizes and challenges. To top it all off associate minister Julie Anne Genter reaffirmed the Governments support for more people on bikes.
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Join up with SeatSmart
An easy programme to join which is win/win for both Road Safety and Solid Waste
Selwyn District Council partnered with SeatSmart in March 2017 to carry out a local trial which offered caregivers the chance to have old car seats recycled at a heavily subsidised rate. The Councils Solid Waste team joined forces with Road Safety to share costs as it’s a win/win for both by diverting material from landfill while removing potentially unsafe seats from the fleet.
The 3R team who run SeatSmart were easy to deal with, communicative and proactive, providing professionally branded material/images for print advertising, brochures and posters along with location info on their website and facebook updates.
The SDC trial was due to finish at the end of June 2017 but due to its success the programme will continue to operate in Selwyn with 102 car seats dropped off to date.
Selwyn caregivers can take their unwanted car seats to the Resource Recovery Park to have them recycled for a $5 charge (normally $10). The decision to subsidise the charge (cost carried by Solid Waste budgets) by $5 was to bring the cost in line with the minimum dump charge.
The seats are dismantled through Department of Corrections community work programmes. The recovered plastic is recycled into products for the building industry, metal parts are taken to metal recyclers, and the harnesses will be used by Kart NZ and The Green Collective who make handmade bags. The 102 seats to date is the equivalent of diverting 357kg of plastic and 51 kg of metal from landfill.
The benefits to Road Safety is removing potentially unsafe car seats from the fleet while raising awareness of expiry dates and the potential effect of storage such as UV, heat etc on the integrity of a seat.
SDC has also trained nine volunteers as child restraint technicians (CRT’s) under the NZQA training programme who are qualified to check car seat suitability and install seats for free along with promoting SeatSmart.
The programme has been met positively by the community with many expressing surprise that older seats, even if only used a ‘handful’ of times can still be unsafe after being stored in a loft space or garden shed. The local Salvation Army and Plunket has also advised that there has been a reduction in expired seat dumping at their collection sites.
We would definitely recommend getting in touch with the 3R team to discuss getting involved. www.seatsmart.co.nz
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Road Safety Week 2018, 7-13 May
Resources and the media campaign will focus on seat belts and distractions as the key issues, but as always anyone taking part can choose to focus on those issues or on others that are relevant to them.
Find out more and register at www.roadsafetyweek.org.nz.
Initial marketing to previous participants, schools and early years centres went out in November. A bigger marketing push for sign ups to take part starts now with educators, companies, community groups, road safety and health professionals and others.
Action packs will be available later next month and will be emailed to all those who have registered.
If any SASTA member would like to look at working more closely with Brake in relation to Road Safety Week and participants in your area, please contact Caroline at Brake on 021 407 953 or cperry@brake.org.nz.
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New Young Driver Programme launched
Greg Murphy and Holden have launch a new young driver programme: Holden Street Smart is all about getting young drivers ready for life on Kiwi roads. Check out the website and find out how our hands-on approach will make you a better driver in just one day.
Media coverage of the launch.
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Shiny Side Up
Check out your local Shiny Side Up events this summer:
- 04 February 2018 Nelson
- 17 February 2018 Hamilton
- 25 February 2018 Kapiti
- 04 March 2018 Auckland
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The Aotearoa Bike Challenge is a fun, free competition that’s all about seeing which workplaces can get the most people to ride a bike for just 10 minutes or more. It’s not just bragging rights on the line, they give away awesome prizes - including e-bikes! Join the Challenge and log your rides in February and you're in!
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Professional Development
Introductory and advanced community-based social marketing workshops in Wellington in March of 2018.
These workshops will be of particular interest to agencies working to control invasive species, promote energy efficiency, waste reduction, conservation, water efficiency, sustainable food consumption, modal transportation changes and other sustainable actions. These workshops will also be of assistance for those working to promote public health and safety (e.g., accident prevention, active lifestyles, cancer screening, sun protection, disaster preparation, fire safety, etc.). Community-based social marketing is a unique approach to fostering both environment and health related behavioural changes and is now being utilized globally.
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TRAFINZ 2018
The annual TRAFINZ conference will be taking place in Wellington in November. We look forward to seeing you there. If you have any suggestions for content or speakers please let Anna Blomquist (SASTA exec on the organising committee) know.
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Executive Meetings
The Executive has monthly teleconferences and meets once a year for a face to face meeting in Wellington. Our face-to-face meeting will be on February on the 21st and 22nd. Minutes from our previous meetings can be found by logging on our website.
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SASTA Newsletter
The Summer SASTA newsletter was distributed in December, thanks to all our contributors. Our next edition will be out in May.
Please click the following link for the most recent SASTA newsletter, including stories from members around the country, conference updates and more. Thank you to those who contributed, we’re proud to support your work and spread the word about your achievements. Keep those stories coming to your regional representative.
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Are you signed up to Snap Shot?
Make sure you receive Snap Shot the NZTA education and advertising newsletter. Contact Emily Weston, Advertising and Communication Coordinator Emily.weston@nzta.govt.nz to subscribe.
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Joining SASTA
Do you have colleges who would like to join SASTA, to be part of our group, share information and support each other in our mission to make our roads safer? Click on the link below to join.
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