MADvice #80
Interesting stories about marketing and digital


3 stories worth sharing this week:
  1. Why Change Is Actually Your Greatest Superpower
    You’ve probably seen this: 70% of change initiatives fail. Change is hard. Change is inevitable. But these ideas about change aren’t complete. There’s much more to the story. For instance, when psychologists think about humans as a species, they see change as natural. In fact, it’s our human superpower. When the changes we make actually work better than an old way, we don’t even call it change. We call it learning. [Atlassian, 6min]
  2. Digital Transformation Is Not About Technology
    Companies are pouring millions into “digital transformation” initiatives — but a high percentage of those fail to pay off. That’s because companies put the cart before the horse, focusing on a specific technology (“we need a machine-learning strategy!”) rather than doing the hard work of fitting the change into the overall business strategy first. [HBR, 7min]
  3. Jeff Bezos’ Letter to Shareholders
    The already famous annual letter to shareholders written by Jeff Bezos is always a revealing look into Amazon's strategy and the mind of the richest person on the planet. This year's letter is no exception. It has a few gems and great one-liners like: “You can work long, hard, or smart, but at you can’t choose two out of three.” or "Wandering is an essential counter-balance to efficiency." [Amazon, 18min]

A quote I'm thinking about:

“They always say time changes things,
but you actually have to change them yourself

–  Andy Warhol

MADvice is curated by Filipe in Lisbon.

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