MADvice #78
Interesting stories about marketing and digital


3 stories worth sharing this week:
  1. The Hottest Chat App for Teens Is … Google Docs
    When teens want to tell a friend something in class, they don’t scrawl a note down on a tiny piece of paper and toss it across the room. They use Google Docs. But chatting via Google Docs doesn’t just fool teachers; it also tricks parents. When everyone logs on to do homework at night, Google Docs chats come alive. They use it to chat just about any time they need to put their phone away but know their friends will be on computers. [The Atlantic, 4min]
  2. How Big Tobacco Hooked Children on Sugary Drinks
    Researchers combing through archives discovered that cigarette makers had applied their marketing wizardry to sweetened beverages and turned generations of children into loyal customers. [NY Times, 6min]
  3. The Stupidity Of Sameness And The Value Of Difference
    Tom Roach, BBH London’s Head of Effectiveness, discusses the importance of difference in business, marketing and creativity and shares some key data to help you  justify making different work and avoid drowning in the ‘sea of sameness’. [BBHLabs, 8min]

A quote I'm thinking about:

“Give a small boy a hammer and he will find that everything he encounters needs pounding.” 

–  Abraham Kaplan

MADvice is curated by Filipe in Lisbon.

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