MADvice #72
Interesting stories about marketing and digital


3 stories worth sharing this week:
  1. A Rocker’s Guide To Management
    Bands are known for drink, drugs and dust-ups. But beyond the debauchery lie four models for how to run a business. Rock groups are mini-corporations (some of them not so mini). Bands such as Coldplay or Kings of Leon operate sophisticated corporate machines that are responsible for multiple revenue streams. But if rock groups are businesses, businesses are getting more like rock bands. Workplaces are far more informal than they used to be, with less emphasis on protocol, rank and authority. [1843 Magazine, 20min]
  2. Why T-Shaped People?
    As opposed to an expert in one thing (I-shaped) or a “jack of all trades, master of none” generalist, a “t-shaped person” is an expert in at least one thing but also somewhat capable in many other things. T-shaped people means we can do more with the same number of people (or do the same with less people). T-shaped people help us communicate more effectively. By learning each others’ skills, we also learn each others’ domain-specific language. This helps us communicate more effectively as we have more understanding of different perspectives. [Medium, 4min]
  3. Technology Can Be A Friend Of Creativity
    What has digitisation done to the richness of our popular culture, from TV and film to music and books? The obvious response is that digitisation is ruining everything. This problem is starkest for the music industry, since pirated music is not only free but convenient. But, on the other hand, digitisation makes it easy to find obscure works. [Tim Harford, 4min]

A quote I'm thinking about:

“Don't hope for a life without problems, there's no such thing. Instead, hope for a life full of good problems.” 

Mark Manson

MADvice is curated by Filipe in Lisbon.

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