MADvice #74
Interesting stories about marketing and digital


3 stories worth sharing this week:
  1. 16 Sales Mini-Lessons for Startup Founders
    a16z general partner Peter Levine is constantly asked “Why sales?” by entrepreneurs and technical founders. He himself used to hold the “engineer-centric” view that if you build a great product, customers will come. But the fact is, all world-class companies must have a strong sales force. So — how do they get there? How does a technical founder begin to build a top tier sales motion? In a series of snack-sized videos Levine distills the fundamentals that every founder should know about sales. [a16z, ~45min]
  2. Loop And Big Brands Boldly Reinvent Waste-Free Packaging
    A coalition of giant brands is about to change how we shop forever by promoting reusable packaging subscription service in an attempt to cut down on plastic waste. Loop will send you name-brand products, like Tide detergent or Häagen-Dazs ice cream. When you’re done, you ship the empty container back, where it gets cleaned and reused for the next customer. Loop, a new zero-waste platform from a coalition of major consumer product companies, will launch its first pilots this year. [FastCo, 6min]
  3. Brand Strategy Simplified
    Most of us find models that simplify complex subjects useful. Despite being shape-agnostic, Mark Pollard sometimes plays with the model below. Mark helps leaders, marketers, and agencies get out of their heads and into the wild using a combination of training, strategy, and writing. You can find him causing mischief on Twitter or posting some strategy drawings on Instagram. His strategy podcast Sweathead is also a great listen.

A quote I'm thinking about:

“'My aim is to omit everything superfluous so that the essential is shown to the best possible advantage.” 

Dieter Rams

MADvice is curated by Filipe in Lisbon.

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