MADvice #75
Interesting stories about marketing and digital


3 stories worth sharing this week:
  1. How To Run Two Companies At Once [Productivity Tip]
    I recently started experimenting with daily themes for each day of the week, just like Jack Dorsey, Steve Jobs and other successful entrepreneurs. Jack’s week looks like this: "On Monday, at both companies, I focus on management and running the company…Tuesday is focused on product. Wednesday is focused on marketing and communications and growth. Thursday is focused on developers and partnerships. Friday is focused on the company and the culture and recruiting. Saturday I take off, I hike. Sunday is reflection, feedback, strategy, and getting ready for the week." [Forbes, 3min]
  2. Advertising Is In Crisis, But It's Not Because It Doesn't Work
    Rory Sutherland urges us to make advertising great again by bursting the efficiency bubble - a concept coined by BBH’s Will Lion that I mentioned on MADvice #62. In many parts of business, efficiency and effectiveness are fairly closely related; in manufacturing, logistics or in the more mechanistic business disciplines, the pursuit of efficiency is valuable. In marketing, however, not so much. Marketing is one of those complex fields of human activity, like military strategy or sex, where efficiency and effectiveness are poorly correlated. And it's not that business people do not know that advertising creativity works, it’s simply that they do not feel comfortable with the fact that it does. [Campaign, 8min]
  3. Why Ford Hired a Furniture Maker as CEO
    The choice of Jim Hackett - who ran office-furniture companies for two decades - to lead Ford confounded both those analysts who expected a dyed-in-the-wool carmaker and those who expected a high-tech hand to manage the company as cars morph into rolling computers. But his selection suggests a third way—which may, in fact, capture the times. We don’t live in the age of the automobile, or even the age of the computer. We live in the age of user experience. Hackett reflects Ford’s bet that the winner won’t be the best chassis maker or software maker, but the company that nails the interaction between man and machine. [The Atlantic, 10min]

A quote I'm thinking about:

“If I do a job in 30 minutes it’s because I spent 10 years learning how to do that in 30 minutes. You owe me for the years, not the minutes.” 


MADvice is curated by Filipe in Lisbon.

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