Besides Gwyneth Paltrow, do you find most people are aware of The Cut? I ask mainly out of curiosity about how much explaining you need to do while meeting new people or reporting. And because it’s somehow only 10 years old.
It depends! Usually, yes, but I try to be as conscious as possible that I do live within a bubble of sorts and that makes it more likely that I’m going to encounter people who are familiar with what we do. If I’m reaching out to an interview subject who I think may not be as familiar, I always make sure to contextualize my ask by explaining that we’re New York Magazine’s site for women.
You’ve mastered the 140-character joke. Do you even need 280 characters? Did tweet-humor come naturally to you, or have you adapted to the form over time?
Sure, I enjoy having the extra room, if only so I can be as demented as possible. I wouldn’t say my tweets are totally unfiltered, but I don’t think about them too much. I just shoot off the first joke to come to mind on any particular subject. I have such a love-hate relationship with the platform. It can be incredibly fun. On the other hand, I don’t know if it’s always ideal for my creative brain. The pace is frenetic. Everyone’s always mad at something, and it’s usually something almost impressively stupid. I’m trying to be more conscious about not pulling the trigger right away all the time, and reminding myself that I can sit with an idea and mold it into something larger than just a short missive thrown into the void. But it can be hard when tweeting makes you feel like a lab rat on cocaine (so, incredible!!!).