Business of Fashion reports: “Barry’s experience attracting online audiences is key to her main goal: making Glamour relevant again. Glamour rarely generates buzz online, and risks losing both print and online readers to fast-growing upstarts like Refinery29 and Bustle.”
We loved Glamour’s coverage under print veteran Cindi Leive and wish well for the magazine, its circulation of 2.3 million and its 6.9 million monthly unique visitors. BUT if you have to tell people you are relevant via a cover cutline, are you? Relevant, that is?
With new, smart hires Celeste Katz, Mattie Kahn and Chrissy Cole, Glamour is poised to become/remain a powerhouse. But only time and Google Analytics will tell. In BOF, Barry shares a big vision: “Hopefully we will be winning a Pulitzer next year, not just GQ.”
This week, we’re keeping it visual with 10 actual throwback Glamour covers. They’re authentic and accessible and — you get it.
In our next issue, we’ll explore how women’s magazines & media cover money & personal finance, and what value that provides (or doesn’t) for readers. Any new or old features we must know about? Email us at firstname.lastname@example.org.
To your money moves,
Danielle & Natalie