December 2018

Hi <<First Name>>!

It's December. How did this happen? Was 2018 even a thing!? I'll probably be sending a moody "Year In Review" email later this month, but wanted to share some quick updates while I have you:


1. I'm officially 6 weeks into running my own business. It always amazes me how change is initially all-consuming, but somehow becomes the norm in the blink of an eye. And you're never quite sure when that tipping point exactly occurred but suddenly find yourself—dare I say...comfortable—and can hardly remember what all the fuss was about. Selective memory is the best! Anyway...that's my long winded-way of saying: I'm stressing less, creating more, and genuinely loving the new life I'm curating for myself. 

2. I'm still adjusting back to east coast time after my week long #SoCalTour for the holiday weekend. Maybe I'm in recovery from the Thanksgiving-Pecan-Fire-Of-2018 (reader's digest: imagine terrifyingly large oven flames, 45 charred pecans, and 3 uncles with a garden hose) but I've been having a more difficult time than usual getting back into my normal schedule. Plus, it doesn't help that because I don't have to be at an office at 9:30am every morning, I can indulge in the "just 3 more hours" snooze button. Currently functioning between 11am - 2am and need someone to snap me out of it.

3. The latest "Meet A New Girl" interview is finally live! I must confess—and I'm only sharing because you are on my *v. exclusive* email list—this latest interview with my lovely friend Gina was 8 months in the making. We shot the photos for the article in March when I was on a back-to-back interview roll. But then, life happened: I suddenly found myself working three jobs while trying to leave one job. Spring melted into summer which blended into fall and by the time October hit I found myself creatively paralyzed. I couldn't write, or even think about creating an article. I was basically in *make money and keep interpersonal relationships somewhat-in-tact* mode (said in robot voice). And because New York seasons are a thing, our late-winter photoshoot in March very quickly became seasonally irrelevant. So I made the Executive Creative Decision (my LinkedIn says I'm the Editor-In-Chief, so I'm allowed to make those) that it would make more sense to launch this interview in fall/winter when Gina's chic winter outfits would make sense again. I could write for days about this interview and how excited I am to finally share it, but I'll save my words and let the article do the talking.

Gina is an incredibly talented artist and I know you'll love her story of moving to NYC and her creative pursuits in the city over the last decade. I've shared an excerpt from her feature below, but you can see her full interview here

Until next time 💕


Meet A New Girl: Gina Schiappacasse


What were your early days in New York City like?


I have an aunt and uncle who moved to NYC from the Midwest several decades before me, to pursue careers in choreography and acting, and so I grew up regularly visiting them in the city with my family as a kid. Somehow, becoming a New Yorker always felt more attainable because they had blazed the trail before me, and because of them, our visits always made the city feel enchanting. My college fashion design program in Madison allowed us to transfer into FIT (the Fashion Institute of Technology) for our senior year, and, after winning a scholarship and being set up with an internship in the city, I moved into FIT’s summer housing three months before school to begin my internship at a company called Foley + Corinna.

My dad flew out with me (a perfect excuse to see me off and spend some time with his brother) and after a few nights relaxing at my aunt and uncle’s place in Westchester, I was dropped off with two suitcases and a sewing machine at my dorm on the far west side of Manhattan just below Penn Station. My dad and uncle, both tall Midwestern men, each gave me a big hug, and I remember bursting into tears and crying on one of their chests. Eventually I went in to find that my double room was unoccupied, later learning that my roommate was a Westchester native whose parents had casually paid for the room as a crash pad for when she didn’t feel like coming home after her summer internship. Unsurprisingly, she was almost never there, which left me pretty much alone in a quiet, cinder-block dormitory room for the first three months of my existence in New York.

I knew exactly two people when I moved to the city, and would gratefully accept any invitation from anyone to go out, hoping to be so lucky as to forge a few friendships. My first few years in the city were lonely, but beyond magical; everything was so fresh and new and enchanting because I’d never really experienced anything like it.
See The Full Interview
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