A R T I C L E S
How to Correctly Price Your Startup | Read >
"No two customers perceive the value of your product the same way. Some might think that it’s a pretty good deal given the price, while others might be willing to pay 10 times what you’re asking."
Pricing your product can involve good judgement just as much as good data. With hardware, price can often be calculated around cost of goods, labor, etc in addition to basic supply and demand economics. But when your supply is unlimited (hey-yo software!) there are a few other things to consider in order to maximize profit. This article breaks down many of those common pricing strategies and provides a basic framework to help you ensure whatever you're making (whether side project or startup) can make you money.
BONUS READ: Competing on Price or Competing on Story | Read >
Leveraging Virality for the "IRL Channel" (Bird Scooters) | Read >
"The viral acquisition benefits are pretty obvious. If you’ve never seen/tried a product, but you see them swarming around your city (or your workplace), then naturally you’ll want to try it out"
According to Andrew Chen, the IRL channel is the "underappreciated advantage of companies that exist in the real world"—both relating to physical product experience (Uber, Bird Scooters) but also digital experience going physical, like the Museum of Ice Cream becoming a selfie sensation. The electric scooter craze seen SF and LA is viral by design. The scooters are everywhere (consistent visual reminder), they are easy to use (low barrier to entry), and boy they are they fun to ride you want to tell someone (word of mouth). How can your brand incorporate the IRL channel to drive growth?
Report: The Financial State of Visual Artists | Read >
"With this report, we hope to paint a clearer picture of how structures of the art world work (or don’t work) to grow artists’ careers, help them earn a living, and satisfy their overall human needs."
Over 1,000 visual artists contributed to the survey, answering various questions around financial stability, future goals, and how many hours a week they spend on what (it's not often their art). The results are interesting for anyone in the creative industry to get a pulse on what to expect.